Kimchi & Gabagool Leading brand at @tryramp Projects: https://xitter.cf/t.co/2PatnVcK4e & https://xitter.cf/t.co/OwVnd6WkLu
Brooklyn, NY
Joined December 2010
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4700 word labor of love. I've seen all the patterns and heard every story about in-house brand/creative studio teams.
This is my vision for where brand teams can go (and why I joined @tryramp).
Brand systems that behave like jazz. Brand as software.
If there is one epic project of my life, it would be contributing to, and changing, the fundamentally broken education system.
Seth Godin had one of the best manifestos on this: seths.blog/wp-content/upload…
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Paul Jun retweeted
Let me be blunt. Those who are afraid of AI feel deep down that they are impostors & have no edge. If you have a 1) clear mind, 2) a deep, not just cosmetic, undertanding of your specialty, 3) and/or are original enough to reinvent yourself when needed, AI will be your friend.
Companies have to fundamentally rethink how they operate.
Brand as infrastructure is a new frontier for the creative industry and I’m honored to share a stage with fellow builders like @ShawnFarsai and @emmettshine.
The more knowledge we share, the faster we can bring this new future to life. The sooner we do this, the more power creatives and builders will gain. That’s a future I want to fight for.
Companies make a lot of noise, but who will make music? That depends on your brand and creative teams.
Intelligent brand systems are the future of how creative teams work.
I'm hosting a panel with @PaulJun_ (Ramp), @emmettshine (Little Plains) and @ShawnFarsai (Harvey) who have each built intelligent brand systems have written about it here on X. They'll show how theirs works, then we’ll talk about where it all goes next.
Nov 12, 6:30 to 9 PM, at the FLORA NYC office. It’s also streaming if you can’t make it in person.
Space is limited, RSVP link below.
Paul Jun retweeted
Intelligent brand systems are the future of how creative teams work.
I'm hosting a panel with @PaulJun_ (Ramp), @emmettshine (Little Plains) and @ShawnFarsai (Harvey) who have each built intelligent brand systems have written about it here on X. They'll show how theirs works, then we’ll talk about where it all goes next.
Nov 12, 6:30 to 9 PM, at the FLORA NYC office. It’s also streaming if you can’t make it in person.
Space is limited, RSVP link below.
Paul Jun retweeted
Ramp is hiring Product Design Interns!
🏙️ - NYC based
☀️ - Summer or Fall 2027
💻 - DM me your portfolio, I will look at all of them!!!
I was Ramp's first Product Design intern to start, and I learned more than I ever thought I could.
Excited to see who's interested and what everyone's working on :)
OnRamp is @tryramp yearly conference for finance leaders and its biggest brand moment.
In 2026, it welcomed more than 1,200 people to San Francisco and 2,500 more online, and it’s where Ramp showed its product roadmap, including the first public look at Glass.
Special shoutout to Emily Pratt and Kevin Tomas for leading this work.
Here is the full case study: ramp.design/blog/designing-o…
Pushing this even more. Now you can remix artwork styles together and get illustrations as SVGs in Figma.
Now I need to figure out how to open this up as beta and let people try it out...
Something I've been building and playing with, just because I'm so curious what is possible.
Imagine taking a specific art style that is CC0 licensed, using it as a basis for your brand's illustration style or system?
With this tool, you can edit the textures, colors, etc. All SVGs and artworks are made in Figma with layers and also as code so you can animate.
And each illustration, currently, costs under $1.
Now I'm pushing it to see how it can adapt styles or to remix different elements so it can create new, surprising artworks.
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Paul Jun retweeted
And for younger people in this industry—especially those like me that do or want to do creative work—I promise you will be better off if you ignore most of what people are chattering about (especially if they’ve already made a ton of $ and are clearly bored…). Get a magazine subscription or five and follow your own nose.
A special launch day for one of my favorite tools at @tryramp.
I remember the first time using Inspect, I knew I was at a place that was at the front of the rollercoaster of AI. I couldn't believe how good it was, how fun it was to use. I think on my third week I submitted a PR to fix something in the product and it just worked.
Inspect is also one of the core reasons why the Ramp Creative agent started doing so much better output for the scale we have at Ramp.
Special shoutout to the team that we worked closely on this (@nzgb @hamidships @_dylanga @karimatiyeh @marcelosomers @ItsJonHowell) and to my team for the really fun explorations in branding (@FonsMans @jdreeves @markweaver Aodan, Nicholas Ano, and Cristina Keane, Jack Beveridge, and Emerline Ji).
Paul Jun retweeted
We built Inspect to help our teammates spend less time getting stuck and more time bringing their ideas to life.
Watching what they’ve built with it has been my favorite part. Today, we get to share it with you.
Can’t wait to see what you build ❤️
Sign up for early access: inspect.com/
Something I've been building and playing with, just because I'm so curious what is possible.
Imagine taking a specific art style that is CC0 licensed, using it as a basis for your brand's illustration style or system?
With this tool, you can edit the textures, colors, etc. All SVGs and artworks are made in Figma with layers and also as code so you can animate.
And each illustration, currently, costs under $1.
Now I'm pushing it to see how it can adapt styles or to remix different elements so it can create new, surprising artworks.
10m.co
Paul Jun retweeted
working with the ramp design team means going into meetings and seeing ‘rough ideas’ and ‘sketches’ that will ultimately get discarded, that are better than 99% of design in the world and that other companies would kill for. and most of it was spun up in like a day.
Introducing @RampLabs brand identity.
When I first heard about our labs team, what they do, but more importantly their philosophy for how they approach their work, I knew we had to brand them.
Their work deserves a cohesive system and tools to scale their mission and endeavors.
When I met @shevchenkoaalex, I really admired his dedication to the mission of the labs team. I could feel that he had an important obligation to the industry and to the craft of research.
We extended our core brand system for this one and had a ton of fun making it.
Another fun five week sprint with @markweaver Nicholas Ano, and Roan Collum. Thank you to the @RampLabs for the partnership and trusting us to cook.
labs.ramp.com/
