Strategic marketing for a climate movement

Canada
Joined March 2016
We CAN solve climate change.... but only if we all work together... every person, every business, every government. We build an unstoppable movement. Are you in? climatemovement.net #climate #climateaction #climatemovement #unstoppable #COP30
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So, Donald Trump wants to rename Lake Ontario as Lake America, which has some Canadian folks wondering what other things we should rename as America, like a toilet perhaps. Here’s the thing, it’s already been done…. some sixty years ago and by an American company. American Standard designed a metal grate for their urinals that looks for all the world like the American shield: circles over bars… stars and stripes. Don’t ask me why… corporate hubris, I guess. Durable little thing. It’s been sitting in the bottom of Canadian urinals all this time, just waiting for the right time for Canadian men to take a stand. Over the years, I’ve spotted them in hotels, restaurants and bars, Ontario parks, and even the Ontario legislature building and Toronto City Hall. It’s not intentional, it’s just what the company provided. But if you want to get in on the fun, you can order them here: amazon.ca/American-Standard-… Make America Grate Again.
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The Sustainable Cities walk with #janeswalkto. #walkwithus Sustainable = livable!
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One Minute Brief of the Day: Create striking posters that draw attention to the alarming presence of fossil fuel lobbyists at COP30 in Brazil; a climate summit meant to protect the planet, not polluters’ profits. #COP30 #FossilFreeCOP #OurBlueRing @OneMinuteBriefs
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One Minute Brief of the Day: Create striking posters that draw attention to the alarming presence of fossil fuel lobbyists at COP30 in Brazil; a climate summit meant to protect the planet, not polluters’ profits. #COP30 #FossilFreeCOP #OurBlueRing @OneMinuteBriefs
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A Climate Movement (and other ideas) retweeted
Please enjoy my cartoon in today's @TorontoStar
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A funder, two climate leaders and a strategic marketer walk into a bar... This is how we can break through the barriers to climate action. open.substack.com/pub/theblu… (Subscribe for free if you wish, or click "No Thanks" to go to the article.) #Climate #OurBlueRing #ClimateAction
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So often, we hear people say, "Solving climate change is easy. Just stop using oil." But it's not that easy, is it. In fact, it's damn complex. So how do we find a simple path to climate leadership? Please check out my latest Substack article on Finding Simplicity. Finding Simplicity... open.substack.com/pub/theblu… (You don't have to subscribe -- just click on "No Thanks" to go to the article) And in a couple of weeks, I will follow it up with a simple campaign idea. Stay tuned! #OurBlueRing #ClimateLove
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We can create a better future, but only if we join together now -- every person, every business, every government -- creating a worldwide movement that's unstoppable, unbreakable, and big enough to protect the planet. #ShowYourStripes, meet #OurBlueRing. Let's build that movement. All of us. Together. climatemovement.net/
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Congratulations to the winners, @manofnewwords and @graham_graz, the @OneMinuteBriefs challenge to use #OurBlueRing to show how our climate protects nature and nurtures all that is important to us. The entries were all amazingly creative, and they show the tremendous potential of the blue ring as a symbol of our climate and a global climate movement. A selection of the submissions are at climatemovement.net/omb-gall…. Thanks to all the OMBLES and especially @HowlingAsInWolf for all the support!
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An amazing and creative response to the One Minute Briefs challenge to use #OurBlueRing to show how the climate protects nature and nurtures all that we care about. Here's the shortlist on Facebook.... A huge thanks to all who "pitched" in. You are amazing. xitter.cf/OneMinuteBriefs/status…
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In a world of manufactured discontent, we need a way to turn things around... a theory of positive change. open.substack.com/pub/theblu…
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