When we say “Transform Daily” at @oracura, I believe we have to hold ourselves to that promise as a business, too. Over the last three months, we’ve been working on two priorities together: improving the economics of the business and refreshing how our brand shows up in the world. We’ve improved CM1 and CM2 while building a new wordmark and a refreshed website. For me, these belong in the same conversation. Building a business means paying attention to the margins that allow you to keep investing, as well as the identity and experience that give customers a reason to choose you. As leaders, we have to make room for both and deliver on both. Seeing this come together makes this an important moment for us. Our refreshed identity gives @oracura a new expression, and our new website brings that expression into the way people discover and experience the brand. Alongside that visible change, we’re building a stronger economic foundation for what comes next. “Transform Daily” captures how we want to keep building: questioning what can be better, following through on those decisions, and making progress consistently enough that it adds up to something meaningful. Proud of the team for what we’ve accomplished over these three months. There’s a lot of work behind this moment, and I’m excited to finally share this next chapter of @oracura with you.