
Founder and CEO at @joinsunnyside - Alcohol habit change
San Francisco, CA
Joined May 2010
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92% of the 28M people struggling with alcohol overuse don’t get any form of help. Millions are being left behind by a system that’s reactive, rigid and one size fits all.
We’re fixing this. Today I’m excited to introduce you to Sunnyside Med by @joinsunnyside, a new program that pairs our proven behavior change system with compounded naltrexone, a medication for reducing alcohol use.
With Sunnyside Med we’ll do to alcohol what GLP1s have done for weight loss - dramatically open access to medication that takes willpower out of the equation.
Like in weight, the winner here will be the one who delivers the best end to end experience. That’s us.
After 5 years building Sunnyside, and more than half a million engaged members, we know what works when it comes to alcohol habit change. We’ve built an incredible companion experience where medication is just one part of a comprehensive whole. It’s an entirely new path that’s been long overdue.
I wrote a (much longer) version of the strategy behind the launch on the Sunnyside blog. Check the replies to read on.
Great analysis. Important not to forget the behavioral side of addiction treatment. Like in weight loss, the best results will come from the pairing of medication with structured habit change interventions. We’ve built this at @joinsunnyside!
"I just lied to my doctor.. again." I love this post from @DabTheInk - it's too real! 😆
In your last annual checkup, did your doctor ask you about your drinking? How did you respond?
When we aren't feeling great about how much we're drinking, it's easy to deflect the question or underreport. But if we can't talk to our doctors about drinking, how do we get help when we need it?
If the annual checkup is the only path to access clinical support for changing drinking habits, each time we shrug the question we close the window of access to care for another year.
We can do better than this!
Sunnyside Med by @joinsunnyside makes access to alcohol habit change, including medication for drinking less (when appropriate), available 100% online.
No more awkward doctor conversations as a gatekeeper to getting started. No longer limited to one opportunity each year. And with an approach that's flexible based on individual goals vs. shoving sobriety down your throat.
So if this sounds familiar, and you're feeling the inkling to make a change, our front door is always open.
Check out a full overview of the Sunnyside Med program, and our thinking behind it, on the Sunnyside Blog: sunnyside.co/blog/sunnyside-…
It’s clearer than ever that cutting back on drinking is one of the highest leverage health investments we can make. More amazing insight from @WHOOP. We @joinsunnyside make improving drinking habits a lot easier!
Clinical validation of Sunnyside’s approach to healthier drinking habits!
🚨 NEW RESEARCH FEATURING SUNNYSIDE! 🚨
A new study featuring Sunnyside shows that personalized text messaging can help moderate to heavy drinkers cut back by 33% on average in just 12 weeks 👀 Check out our latest blog post here: bit.ly/4dt9DQz
Nick Allen retweeted
Sunnyside in the News! 📰
A big thank you to Betsy Vereckey for featuring Sunnyside in her latest @latimes article about her sobriety journey.
Link to the full article here 🔗: lat.ms/4dAyC5e
Nick Allen retweeted
Working on a follow up research piece about the impacts of #dryishjanuary looking at the behaviors of 25k members that did our @joinsunnyside challenge. It’s fascinating. Comment if you’d like to see #DryJanuary #mindfuldrinking #SoberCurious #damplifestyle
Alcohol use falls on a spectrum, not a binary scale. Important to understand, so we can better match treatment options to this reality!
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Today we’re celebrating a big year of improvements here at @joinsunnyside with a launch on Product Hunt. Check out the listing to see what’s new!
Interesting take, but I’m not convinced alcohol will take on the same stigma that cigarettes have. Instead, I think we’re ushering in a wave of more conscious consumption. Our key insight @joinsunnyside is it doesn’t need to be all or nothing!
Awesome findings from @whoop. Why the work we’re doing at @joinsunnyside really matters for anyone interested in optimizing health and performance.
Nick Allen retweeted
Some people have no idea just how many calories are in alcohol. In some cases, 1 drink can have almost as many calories as an entire meal!
So at @Join_sunnyside we thought, why not make a Periodic Table of all the calories and carbs in alcohol. Read on to learn more ⬇ 1/5
Nick Allen retweeted
Did you know Moderation Management partners with Sunnyside? Many MM members use Sunnyside to compliment the benefits they receive from MM. 💪 @joinsunnyside #ModerationManagement
loom.ly/-pJUHH0
Nick Allen retweeted
I recently published a survey about drinking habits in America. After analyzing 11,000 data points, I discovered some really interesting patterns.
🍻 64% of people surveyed had more than 10 alcoholic drinks per week
But that's not all that stood out...
#mindfuldrinking
Nick Allen retweeted
How thousands of people are using Sunnyside.co to drink less 🍷🍷
In their first 30 days, our members reduce their drinking by 29% on average. Here's how they do it and what we have learned about the program after 10k+ Signups
A Thread 👇
Nick Allen retweeted
✨It’s almost 2022 - let’s make this the year for mindful drinking 🥂
Thank you @cbsnews for featuring us as the best in class tool in the growing mindful drinking movement ☀️ instagram.com/join_sunnyside…
Excited to be a part of it!
Nick Allen retweeted
Huge shoutout to @CutbackCoach - fewer calories, fewer headaches, fewer bouts of self loathing. Turns out I’m a fan of moderation ❤️❤️
Nick Allen retweeted
the good folks @CutbackCoach are hiring for engineering, marketing and CX roles – great opportunity to join a super strong team with awesome mission pre-A:
angel.co/company/cutback-coa…



















