People want the help. They just don’t want to give up the credit card. In Accenture’s survey of more than 25,000 customers, 74% let an agent help them shop and only 9% were open to letting one buy on its own. So the purchase is still human. The shortlist isn’t. If AI isn’t recommending you, you’re harder to find. #AIShopping #AISearch #DigitalMarketing #Ecommerce #NPDigital

10/10 things that can create an infinite money glitch, but each one pays more than the last. The book. You write it once. Depending on the publisher you get about $2 for every copy that sells, even at 3 AM. The ebook. Same book, no printer. About 7 bucks a download. Publish it yourself and keep up to 70%. The template. Build the spreadsheet once. Sell it for $40, a thousand times, and keep all forty. The online course. Record it once. It sells for hundreds and you're not even on camera anymore. The software. Code it once, charge $99 a month, and get paid by every customer, every month, whether you're working or not. And the one that is making teenagers millionaires. The AI worker. Set it up once. It answers the calls and books the appointments while you sleep. So businesses pay it like staff. $500 to $2,000 dollars a month. Per business. Build it once on our partner solution HighLevel and sell it to twenty businesses. At a thousand a month each, that's twenty thousand dollars a month from something you built once.

Have you noticed that when you create a lot of content, you get more traffic, but none of those extra visitors really convert into customers? It's not that content marketing doesn't work. It's more so that your content needs to include certain elements to help drive more sales. Here's how the different elements help.

Loyalty isn’t the safety net it used to be. Centra found 37% of loyal customers, people who buy from the same brand over and over, said they’d let an AI agent switch them if it found a better fit. The brands that hold on are the ones people talk about across the web. #CustomerLoyalty #AIAgents #BrandStrategy #AIMarketing

The ideas you haven’t had yet aren’t the real problem. The ones you’ve already lost to a competitor without noticing are. Every topic Content Studio flags is proof, not a guess. A competitor already ranks for it. You don’t. Add your competitors in AnswerThePublic, open Content Studio, and see exactly what they have that you don’t. #SEO #ContentMarketing #CompetitorAnalysis #AnswerThePublic

Can you guess which sources people trust most to evaluate a brand? It’s not a channel like social or search. And customer reviews placed second. It’s friends or family.

We spent 20 years building backlinks. Then my team asked 500 marketers what matters most for showing up in AI answers. Brand mentions came in at 94%. Reviews and sentiment at 91%. Backlinks? 3%. AI doesn’t count who links to you. It reads what people say about you. #AISearch #SEO #BrandMentions #DigitalMarketing

Most people's AI assistant is guessing at their SEO. Not because it's incapable. Because nobody gave it the real data. Here is why. Connecting an AI tool to an actual data source used to mean an API key here, a config file there, a step that only makes sense if you already know what you're doing. So people quit halfway through, and the tool sits there disconnected. You go back to copying numbers into a chat window by hand. That friction is gone with Ubersuggest inside Claude. Ubersuggest is now listed as an official connector in Claude. No manual setup, no config. You find it in the connector list, click once, and it's done. Once it's connected, you're not asking Claude to guess at SEO from general knowledge. You're asking it questions and Claude is pulling real data from the same dataset that runs ubersuggest.com. No dashboards. No exports. No tab switching. Ask for keyword volume and difficulty on a topic you're targeting. Ask how a competitor's traffic breaks down by page. Ask which backlinks are worth chasing. Ask how your site is showing up in AI answers right now, not just in Google. Claude runs the query, Ubersuggest returns the numbers, and you get a real answer in the conversation you're already having. And it stays in your control. It works within your existing Ubersuggest plan, and it never deletes a project or publishes anything without you. If you've been putting off connecting your tools because the setup felt like a chore, that excuse is gone. Open Claude, search connectors, find Ubersuggest, click connect. That's the whole process.

Can you guess the number 1 reason someone will consider a brand? I’ll give you a hint. It’s not Google, it’s not ChatGPT, it’s not social media…

Meta launched an AI agent that shops for you. Less than two weeks later, Amazon blocked it. Meta’s Muse isn’t the first AI shopper Amazon has shut out, either. Amazon sued Perplexity over its shopping agent last year, and it’s building shopping tools of its own. Amazon is fine with AI shopping. As long as it’s Amazon’s AI. #AIShopping #AgenticCommerce #Ecommerce #DigitalMarketing #NeilPatel

Ten years ago if someone told me. You can start a software company without writing a single line of code. I would’ve been pissed off. When I started Crazy Egg, software meant building everything. I had to invest millions of dollars to developers and servers. Months before a single customer paid. And most of that money went into stuff the customer never sees. The database. The logins. Basically the plumbing of the product. But now… the plumbing's already built. This is what a lot of new software companies do now. They pick one industry. Lets say, roofers. They’ll find a system someone else built and and modify it for the way roofers work. Their leads. Their quotes. Their follow-ups. And they don't code any of it. They drag the steps into place, or just type what they want in plain English: "When a roofer gets a lead, text them back in a minute. No reply? Call tomorrow." Build it once. Save it as a template. Every new roofer gets a copy in one click. Then they just put their name and logo on it. And charge every roofer a monthly fee to use it. This is called White Labelling. You're not inventing the software. You're packaging it for one customer. Just like how restaurants don't grow their own wheat. But they're still the ones people pay. If you want to get started with this business model, your safest bet would be to checkout our partner HighLevel. It’s the best kept secret of most of the “tech founders” out there. The barrier to building your own tech company has never been lower.

This is the difference in how people use social media vs. Google vs. ChatGPT.

Meta launched an AI agent that shops for you. Less than two weeks later, Amazon blocked it. That fight isn't really about one app. It's about who sits between your customer and the purchase. In this video, I break down why Amazon shut Muse out, how many people actually want AI buying for them (the number surprised me), and what our client data shows about how much AI is already driving sales. My team at NP Digital tracks AI traffic and sales for hundreds of brands, and this is the biggest change in how people shop that I've seen in years. AI won't make every purchase for your customers. But it will build the shortlist they pick from. If you're not on it, they never see you. We help brands track their AI traffic and get on the shortlist. Learn more about what we do at npdigital.com.

I’m not telling you to stop using AI to execute. I’m telling you that’s not where the money is. The companies seeing revenue from AI aren’t the ones automating tasks. They’re the ones AI is sending customers to. Find the revenue first. Then worry about the workflow. #AIMarketing #AISearch #GrowthMarketing #NeilPatel

Being great at 1 marketing channel isn’t effective anymore. Only 3.7% of people use 1 channel when buying a product. 40.8% of people use 5 channels when deciding what to buy.

Eight years ago, the goal was ranking #1 out of ten blue links. Now the goal is being the answer AI trusts enough to recommend. Fewer brands get picked, but each pick is worth more. Generic questions get answered by the model itself. Expert questions get answered with a citation. That second kind is where your traffic comes from. #SEO #AISearch #DigitalMarketing #ContentStrategy #NeilPatel

You can rank on page one and still never show up in an AI answer. AI isn’t skipping you because it doesn’t like you. It’s skipping you because it can’t pull the answer out of your content. Lead with the answer. Write headings that match the actual question. Want to know which questions to answer? Go to AnswerThePublic and see what your audience is asking right now. #AISearch #SEO #ContentStrategy #AnswerThePublic

People claim traditional search is dead, yet it’s still the most popular channel for researching products. Allocate your marketing dollars based on where the attention is, not opinions.

It's not just the number of stars. AI looks at the tone of your reviews and how they stack up against your competitors'. If you're only watching rankings, you're missing half the picture. Find the weak spots and fix them at the source. #AISearch #ReviewManagement #SEO #ReputationManagement #NeilPatel

Every marketer I talk to has the same problem. They've got the data. They just can't turn it into a decision fast enough. You open Ubersuggest. You've got keyword volume, difficulty scores, traffic estimates, backlink counts. Good data. Useful data. But data doesn't tell you what to do. You still have to read the report, figure out what it means, and decide your next move. That's the gap. And most people get stuck exactly there. Here's what's actually happening. The bottleneck was always the step between the report and the decision. So AI Chat was built straight into Ubersuggest. You don't open a report anymore. Now you ask a question. "What keywords should I target for my store this month?" And it answers, pulling straight from your own site data. No spreadsheet. No digging. That's the shift. You ask instead of navigate. 37 tools, one conversation. Nothing to set up, no dashboard to learn. AI Chat is live inside Ubersuggest right now. The question is how much longer you want to keep reading reports when you could just be asking them. Go to Ubersuggest and ask it your first question today.