The road to greatness starts this Friday 🎮 Build your legend with all-new 🐐 GOAT Builds in Season 2 Check out the full Courtside Report ⤵️ nba.2k.com/2k27/courtside-re…

Run the offense, run the ratings. 🏀 2K27 Top 20 Point Guards are here who are you running with? 👇

1️⃣ day left before the 2026-27 NBA Season Tip-Off! 🏀 Who’s winning it all? 🏆

NBA tip-off is finally here! Pick up the sticks and ball out this season 🎮

Featuring the 5 Community Builds for Season 2 🔥 Which build are you running? 💬

We are 2️⃣ Days Away 👀 Who is your early choice for MVP? 😎

3️⃣ days until NBA Tip-Off! 🏀 Who is the one player you are excited to watch this season? 🤩

The 2K Sim has spoken 🔮 It all comes down to this! 🍿

Here’s what you can earn in the S2 Pro Pass 🎃👻

The Logo Show already has its FIRST betrayal of the year 👀 Team JullianShines is the new champion, but can he defend the Logo against his own teammate in a 1v1? Watch & earn Locker Codes + chances to win @NBA2KMyTEAM Pixel Cut Carmelo Anthony ⤵️ twitch.tv/nba2k

Imagine Kareem's sky hook on your MyTEAM ☁️ Trade for Pixel Cut Kareem through the Premier Exchange today! ♻️

🎥 TAKEOVER THE THEATER The @AmericanExpress Theater Takeover is LIVE in The City. Play 3+ games each day from Oct. 16–19 and be among the first 200,000 eligible players to complete the challenge for an exclusive shirt + joggers 🔥

4️⃣ days to go Who is your early ROY prediction? 👀

Lace ‘em up this October 👟 Here’s a look at all of the S2 Rewards live NOW 🎃👻

📣 Reminder to redeem your Season Levels and use your 2XP Coins in MyCAREER before they expire with the start of Season 2 on Friday!

From Lil Baby to Blackpink, the newest 2K Beats soundtrack drops are officially live and bringing the perfect vibe for hoopers worldwide. 🎧🌎

Play like a Legend 🐐 GOAT Builds arrive in Season 2, breaking past the MyPLAYER Builder’s attribute and physical caps 💯

2K17 vibes are BACK 🔥 Sunset Beach returns tomorrow! 🏖️

Lace up, defy gravity, and jam 🏀 Celebrating 30 years of Space Jam in Season 2 with these classic 1996 anthems. 🛸 👟

Hit the blacktop with 10 new tracks capturing the pure soul, culture, and grit of New York's legendary Rucker Park.🗽🏀