Growing footfall, income and impact for visitor brands. Tourism// heritage// nature// culture.

Bristol, UK
Joined May 2009
Out and about on the airwaves this morning warmly welcoming the @DCMS @lisanandy announcement of more than £1.2bn for museums, galleries, libraries. Brilliant news. Culture isn’t just where you grow jobs - though we’re very good at it - it’s where you grow people & communities.
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I’ve one of these Raised Fist baubles on my tree (positioned next to a Manchester bee) bought from the People’s History Museum in Manchester; they’re hugely popular this year. Have a look: shop.phm.org.uk/products/fro…
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Just to remind @alva_uk members of the webinar we have at noon today (Thurs) on the fascinating research into the power, opportunities & reach of temporary exhibitions, conducted by @MHMinsight - ALVA was delighted to sponsor this research. Webinar details in most recent bulletin
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Audiences didn’t fade in 2025… they evolved. Our Marketing Director, Olly, unpacked the 10 biggest visitor-attraction trends for 2026, pricing, UX, premium, partnerships, over-55s & behaviour-led segmentation. Read the full breakdown: lnkd.in/eHmp9UmF
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Record turnout for our @alva_uk Heads of Finance forum which, like our other 13 groups, meets every 6 months. Generously hosted by our partner @Farrer_Co we heard from Olly Reed @navigate_agency on marketing opportunities, discussed the Budget, heard about @amazon Just Walk Out.
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Hugely looking forward to our annual @alva_uk Benchmarking seminar tomorrow, held at the inspiring @DesignMuseum. New ALVA members can’t quite believe how open our members are in sharing data - visitor experience scores, spend, case studies - & that’s how we all learn & improve.
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🎙️ Live from #VAC2025! This week on Skip The Queue, @paulmarden chats with @navigate_agency’s Simon Jones, @stephenspencer & @itskellymolson on building high-converting online gift shops and the new Retail Ready Playbook. 🎧 Listen: skipthequeue.fm/episodes/vac… #VisitorAttractions
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This has been a tough year for visitor attractions. Even the biggest have announced restructuring plans to secure resilience.@alva_uk have listened to the sector & have a conference to prompt new thinking about commerciality. And it’s open to everyone: alva.org.uk/details.cfm?p=…
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We’ve just had a brilliant 24 hours @Pleasure_Beach for our @alva_uk Council dinner, meeting and AGM. Superb presentations this morning from our hosts, @BM_AG on Citziens’ juries, Olly from @navigate_agency on the family market & @STARticketing on the premium market. Great event
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Counting down to our @alva_uk Council meeting & 35th AGM this Thursday & Friday hosted by @Pleasure_Beach Blackpool. Hugely looking forward to presentations on the family market from @navigate_agency, ticketing updates & insights from @STARticketing, & citizens juries @BM_AG
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I’ve been putting together a programme of fantastic speakers & case studies - provocative, inspiring & genuinely thought provoking - about the financial resilience & sustainability of visitor attractions, heritage & cultural orgs. Booking opens soon & open to non-ALVA members.
SAVE THE DATE! We have a conference on 23rd October @ExploreWellcome London on the subject of building financial resilience & sustainability of visitor attractions & cultural organisations. New business models, monetising existing assets, AI, film & retail. Booking open soon.
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Delighted that our @alva_uk commissioned research into the visitor attraction family market, undertaken by the superb @BakerRichards, is being shared and highlighted. We, @alva_uk , have given it to the sector free of charge.
News | Traditional family ticket ‘fails to serve’ 41% of families, as modern family demographics challenge standard pricing structures 🔗 museumsandheritage.com/advis…
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Sometimes you get involved with something simply because you know it is a very good thing. Yesterday we launched a free app called the Wildling, aimed at making access to Nature and all the things it has to offer easy,..wether its free fun,mental health and wellbeing benefits or just somewhere to get a lovely cup of coffee on a long drive!! It's geo-located so just download, tap "near me" and it will reveal those gems close by for you to access... #wildling #Nature
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We grow footfall, income & impact for visitor brands. We work with over 50 visitor organisations, helping them with trackable digital advertising, methodical marketing strategy and commercial growth planning. Head to navigate.agency to read testimonials & find out more.
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NEW ON THE BLOG 💻 Why you absolutely should take part in the 2024 Visitor Attraction Website Survey with Oz Austwick and @paulmarden ✅ @RubberCheese Visitor Attraction Website Survey ✅ Interesting insights ✅ New digital sustainability initiative buff.ly/46nKyVi
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Navigate retweeted
What can our sector expect regarding visitor numbers in summer 2024? 📈 Olly Reed, @Navigate_agency, provides insight on ways zoos and aquariums can increase their visitor numbers and impact 👇 biaza.org.uk/news/detail/nav…
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Tickets are on sale!! 📢 We're delighted to say you can now book tickets from July to come and play this summer! Join us for a day full of surprises across two floors brimming with interactive exhibits. We can't wait to welcome you. Book now: bit.ly/3784j5o
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Happy 11th Birthday to our friend's and neighbours over at The @MaryRoseMuseum at @PHDockyard. Eleven years of incredible stories, ground breaking conservation, world class archaeology and countless 'wow' moments.
#OnThisDay, 31st May 2013, the brand new Mary Rose museum, funded by the @HeritageFundUK, opened its doors to the public. This would be the first time the ship and the objects found on board had been seen together since they were on the seabed. Did you come and visit?
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