According to Deloitte's annual holiday shopping survey, 22% of respondents plan to start their holiday shopping earlier than they did last year, and 28% of shoppers' budgets are expected to be exhausted by the end of October — the highest level reported in six years. Here's what that could mean from a supply chain perspective buff.ly/kjMwGzI

Launching October 19, Anthropologie's holiday spotlights products ranging from travel outfits to partywear to pajamas. But Anthropologie is also pairing that broader holiday wardrobe with more home collaborations and a new DoorDash partnership, aiming to capture spending across the season's smaller occasions. buff.ly/dK6t57M

NBCU is developing shoppable television across its own platforms, like Peacock, as well as third-party platforms, like LG TVs. Now, viewers can buy products from about 12 of their favorite shows, including "Top Chef" and "Below Deck." buff.ly/kZXqjwU

Peer-to-peer resale platform Depop is trying to differentiate itself from the competition through the power of music. To date, it has collaborated on drops with the likes of Kacey Musgraves, Zara Larsson and Olivia Rodrigo. buff.ly/RJtD8NW

Target has recently added TikTok-favorite bedding brand Mellow Sleep and other buzzy brands to its home category to help revive sales. buff.ly/GHLMnXQ

Since last August, Ruggable has shifted about 10% of its overall spend from performance channels, like Meta, into brand channels, like influencers and connected television. The brand plans to grow that spend by another 15% to 20% next year, chief marketing and creative officer Lauren Sherman-Kaoud said. buff.ly/UkkPYNQ

The grocery business has been uniquely challenging in 2026, thanks to sky-high inflation. But Albertsons' second-quarter earnings call on Tuesday was still unusually dour. buff.ly/uJYOdxO

Bogg is diversifying beyond the beach as it works to win over commuters, athletes and travelers with its new Go Tote. buff.ly/h7Obner

For some fashion brands, what's old is literally new again. Here's why brands like Crocs, Vera Bradley and Express are looking to their archives for current fashion inspiration. buff.ly/BwBw8xm

More than a decade after launching, kids' clothing brand Monica + Andy is embarking on its first big category expansion. Within the past month, the company has launched a line of baby-care products buff.ly/eLaAyG1

Bath & Body Works, as part of its Consumer First Formula turnaround plan, is quickly testing new small-batch fragrances through an initiative called Hype Lab. The goal is to gather more information about what cultural moments Bath & Body Works customers are currently obsessed with, and try to create a fragrance or a sensorial experience inspired by it. buff.ly/UVDvBb3

This week, Hint is launching a limited-edition "Treat Yourself" pack of dessert-inspired, zero-calorie waters. The company is betting on indulgent, sweet flavors to drive adoption among young and new customers. buff.ly/17oMRjZ

Executives at Rhone, Anthropologie, Kohl's, Brunt and Crocs weigh in on why brick-and-mortar is still standing strong heading into 2027. buff.ly/KebFp93

First, it was "Barbie." Then, it was "Wicked." Now, brands are jumping on the IP opportunity around "A Court of Thorns and Roses." Since 2015, the ACOTAR franchise has sold more than 75 million copies globally and helped power the growth of the "romantasy" genre. buff.ly/lvG0brt

It’s shaping up to be another eventful and unpredictable holiday season, as consumer sentiment and geopolitical conditions continue to fluctuate wildly in the days and weeks leading up to Black Friday. Here are the supply chain stories to watch. buff.ly/BjqvfBn

This fall's Prime Big Deals Days is pushing holiday shopping into October as shoppers compare prices earlier and sellers prep for Black Friday. buff.ly/Fns99ro

Amazon’s fall Prime Big Deals Days helped kick off early holiday sales as shoppers chased discounts and bundles and stocked up on essentials. Here's how the event went, based on data and anecdotes from brands. buff.ly/khJtioD

Brands are starting to test OpenAI's ChatGPT ads. But high costs and weak sales mean they expect little holiday budget to shift away from Google or Meta and toward these AI platforms. buff.ly/hzuGjAP

A shakeup at Albertsons’ retail media business has put a spotlight on the challenges retail media leaders are facing. Analysts say that turnover has been a consistent theme of retail media since the beginning. Here's why. buff.ly/13fuPi4

Modern Retail+ Research examines how AI search and creator marketing are adding another layer of change to the agency landscape, creating opportunities to expand services while raising new questions about costs, capabilities and the future of media planning. buff.ly/MI2bnCL