Mobext & @HavasMediaFR lancent la première campagne audio personnalisée en France pour @KiabiFrance grâce à la DCO, une technologie permettant d'adapter les créations publicitaires en fonction de la géolocalisation et de la date ! @Emarketing_fr ow.ly/PNBj30hc6uY

831m smartphone users – or 39.4% of all users – around the world will use their #mobile phone to pay for something at a physical point of sale (POS) at least once every six months this year, according to @MMMagTweets ow.ly/hhSN30iwEC0

.@nytimes added #AR features to its #mobile app to provide readers with a more immersive experience of its digital storytelling, according to @MobileMktrDaily ow.ly/n4mX30ivj2B

80% of the 1,011 US adults Adobe surveyed in December 2017 said that, if a piece of content takes too long to load, they will either stop viewing it altogether or switch to a different device, according to @eMarketer ow.ly/CePv30irQcu

Over 90% of digital video viewers in the UK regularly get their video watching fix from YouTube, with 40.4m (60% of people) in the UK watching a video on the platform at least once a month. @MMMagTweets ow.ly/QWW530irjIB

In 2017, retail ecommerce sales worldwide reached $2.304 trillion, a 24.8% increase over the previous year, thanks notably to #mobile. Mcommerce sales totaled $1.357 trillion, making up 58.9% of digital sales, compared to 40.2% in 2015! @eMarketer ow.ly/JUw930ioU6H

UK mobile ad spend surpasses TV for the first time! About 25% of ad spending in the UK went to mobile platforms in Q3 2017, as mobile ad spend surged 31% to £1.3 billion from a year earlier. @MobileMktrDaily ow.ly/YQgK30inpGW

In 2018, local ads on mobile devices sold by pure-play mobile providers will hit $19 billion, with traditional media players selling another $3.1 billion in mobile ads @MediaPost ow.ly/I3rY30ilZbv

78.4% of digital video viewers will use their #mobile phones to watch streamed content in 2018, with nearly a quarter of the world’s population watching at least one #video over a mobile phone this year, according to @eMarketer @MMMagTweets ow.ly/L8Ez30ij7Eg

A study by @wyzowl found that #Google & #Facebook are considered the first- and second-most effective video platforms for marketing @eMarketer ow.ly/1POt30ihCd7

Q4 2017 was a record breaking quarter for apps download, with 27 million downloads across iOS and Google Play globally. @appannie @MMMagTweets ow.ly/z3wz30igelD

Mobile shopping revenue jumped 22% during the 2017 holiday season, compared to the same period in 2016, and was the only e-commerce channel with year-over-year growth, according to @mobify @RetailDive ow.ly/eijY30ieJcL

U.S. consumer spending in the top 10 subscription video-on-demand (SVOD) apps surged 77% to $781 million last year from 2016! @MobileMktrDaily @SensorTower ow.ly/fKfp30id4b1

A @forrester study found that #mobile phones will drive most of the expansion in paid search ad spending, contributing an estimated 69% of the $19 billion in growth by 2022! @MediaPost @mp_research ow.ly/AI1230i8OfE

App spending has doubled in 2 years, reaching $86 billion in 2017, according to a study by @appannie. The number of downloads last year jumped 60% from 2015 to more than 175 billion! @MobileMktrDaily ow.ly/5yey30i7coz

Augmented reality, moving images & progressive web apps are among @MarTechAdvisor 2018 mobile marketing innovations. Can you guess the others?! #AR #Innovation ow.ly/p5So30i5HVu

Lauren McAndrews, director of mobile marketing at Mobext, talked with @TheDrum about the value of mobile data "as a foundation of understanding how a brand should be not only reaching their consumer but who their consumer is.” ow.ly/QNRN30i47hc