@Mindspot

We Think Fast. We are a team of strategists, social scientists, researchers, story tellers, artists, thinkers, and even some dreamers.

 Orlando, Florida
MindspotResearch.com
Joined December 2008
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Controlled research environments only tell part of the story. Real consumer behavior happens at home. In-Home Usage Testing (iHUT) delivers real-world feedback on #usability, #packaging, and #performance, helping brands launch with confidence. 📖 mindspotresearch.com/blog/in… #iHUT

In-Home Usage Testing (iHUT): How to Know Your Product and Packaging Will Win Before You Invest

What an in-home usage test is, what it measures, and how Mindspot runs quant + qual iHUTs at scale in the US, Europe, and beyond.

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It’s October 1st, y’all! 🎃 Head into Q4 strong with reliable market research: 👻 Concept Testing 👻 Fresh Consumer Data 👻 Audience Segmentation Connect with our team today at mindspotresearch.com/ #MarketResearch #MindspotResearch #October1 #Q4Strategy
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As seasons change, consumer behaviors shift. 🍁 Is your strategy keeping up? #MindspotResearch delivers tailored qualitative & #quantitativeresearch to keep your brand ahead of trends. Power your next campaign: mindspotresearch.com/ 🍂 #ConsumerInsights #BrandStrategy
Mindspot Research fall graphic titled "Fall Ahead with Better Consumer Insights" with sample data charts and autumn decor.

ALT Mindspot Research fall graphic titled "Fall Ahead with Better Consumer Insights" with sample data charts and autumn decor.

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According to our latest findings, 100% of respondents are officially ready for the long weekend. Happy early Labor Day from the #Mindspot team! 🍔🍂 See you on the other side! #LaborDay #DataHumor #FallVibes #LongWeekend #WorkLifeBalance #MarketingResearch
A horizontal bar chart titled "Labor Day Priorities" by Mindspot Smarter Business, featuring the Smart Owl icon. The chart lists three priorities: Early Exit (50), Zero Email (35), and Fall Vibes (15).

ALT A horizontal bar chart titled "Labor Day Priorities" by Mindspot Smarter Business, featuring the Smart Owl icon. The chart lists three priorities: Early Exit (50), Zero Email (35), and Fall Vibes (15).

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When Lynnette founded Mindspot 20 years ago, no one predicted how fast data & tech would evolve. Here’s a look back at our story & what’s next for Decision Intelligence 👇 mindspotresearch.com/blog/20… #Mindspot20 #MarketResearch #ConsumerInsights #BusinessStrategy

20 Years of Strategic Insights: The Mindspot Story

Celebrating 20 years of Mindspot Research! From pioneering online focus groups in 2006 to Decision Intelligence & Evidence-Based Strategy.

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20 YEARS OF MINDSPOT! 🎉 20 years ago today, Mindspot was born to ask the right questions and deliver actionable answers. Thank you to our clients & partners for 20 years of smarter business decisions! Here’s to the next chapter! #Mindspot20 #MarketResearch #20YearAnniversary
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20 years of Mindspot! 💡 Proud of how far we’ve come since 2006. Check out our 20-year milestone breakdown below. 👇 #Mindspot20 #MarketResearch #ConsumerInsights
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20 years of asking the right questions! 💬 After two decades, consumer answers across the US and Canada still surprise us every single day. What’s one question you wish you could ask your target audience right now? Let us know below! 👇 #Mindspot20 #ConsumerInsights
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Let’s settle a 2006 debate for Mindspot’s 20th anniversary! 🔵 Team MySpace (Top 8) 🔵 Team Facebook (Exclusive invites) Which side were you on? And with MySpace in the news today, would you go back? Drop your vote! 👇 #Mindspot20 #2006Nostalgia
Graphic asking, "Where Were You in 2006?" comparing Team MySpace (Music, HTML, Top 8) versus Team Facebook (The Invite-Only Wall), featuring retro social media icons and the Mindspot logo.

ALT Graphic asking, "Where Were You in 2006?" comparing Team MySpace (Music, HTML, Top 8) versus Team Facebook (The Invite-Only Wall), featuring retro social media icons and the Mindspot logo.

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Happy Birthday to our CEO and founder, Lynnette! 🥳🎉 August is a special month for Mindspot as we celebrate 20 years, but today the spotlight is on the person who started it all. Lynnette’s vision is the heart of #Mindspot. #HappyBirthday #Mindspot20 #CentralFloridaBusiness
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We were digital pioneers before the term existed. In 2006, flip phones ruled, and #Mindspot was already breaking geographic barriers with secure online focus groups. As we kick off our 20th year, that pioneering spirit still drives us. #Mindspot20 #DigitalPioneers #Innovation
Infographic comparing qualitative research in 2006 vs. 2026, highlighting Mindspot’s early innovation in virtual focus groups. Includes the line ‘We saw the future in 2006. We are still building it!’ and features the Mindspot Smarter Business logo.

ALT Infographic comparing qualitative research in 2006 vs. 2026, highlighting Mindspot’s early innovation in virtual focus groups. Includes the line ‘We saw the future in 2006. We are still building it!’ and features the Mindspot Smarter Business logo.

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Celebrating International Day of Friendship | Mindspot Style. Locked‑In, Ride‑or‑Die, & Insight Squad energy making every day better. Here’s to the friendships that make the work meaningful. #FriendshipDay #MindspotStyle #Mindspot #InsightSquad #LockedIn #RideOrDie #TeamEnergy
Pie chart titled ‘Friendship | Mindspot Style’ with three sections labeled Insight Squad, Ride‑or‑Die, and Locked‑In. The Mindspot Smart Owl icon sits below the chart above the Mindspot logo.

ALT Pie chart titled ‘Friendship | Mindspot Style’ with three sections labeled Insight Squad, Ride‑or‑Die, and Locked‑In. The Mindspot Smart Owl icon sits below the chart above the Mindspot logo.

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Real-world testing is the ultimate proof of concept. 🎯Before committing to full-scale manufacturing, In-Home Product & Packaging Testing (iHUTs) evaluate how a new product holds up in everyday environments.👇 Link to learn more in the replies!#iHUT #ProductTesting #CPG
Mindspot Research graphic featuring a photo of an organized iHUT product assembly and fulfillment room. The text lists key capabilities, including Precision Recruitment, End-to-End Fulfillment, Proprietary Qual-Quant Synthesis, and Actionable Innovation Strategy. It includes a call to action to explore their specialized iHUT capabilities.

ALT Mindspot Research graphic featuring a photo of an organized iHUT product assembly and fulfillment room. The text lists key capabilities, including Precision Recruitment, End-to-End Fulfillment, Proprietary Qual-Quant Synthesis, and Actionable Innovation Strategy. It includes a call to action to explore their specialized iHUT capabilities.

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Learn more about our specialized In-Home Product & Packaging Testing capabilities: 👉 mindspotresearch.com/decisio…

Innovation Leaders in In-Home Usage Testing (iHUT) & Packaging Evaluation

Innovation and In-Home Usage Testing (iHUT) leaders. We manage the recruitment and logistics for defensible product and packaging studies

mindspotresearch.com
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Mindspot CEO Lynnette Leathers & MD Jeanne Campbell headed to Chicago for an exclusive C-suite workshop on AI strategy. As we mark 20 years, we’re focusing on pairing AI with the human insight our clients trust. Read our strategic update: 👇 mindspotresearch.com/blog/mi…

Future-Proofing for the AI Era: Mindspot Research AI Insights

Mindspot Research leaders return from an executive workshop in Chicago with strategic insights on future-proofing business in the new era of AI.

mindspotresearch.com
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Happy Monday and welcome to June! ☀️ We are entering the bridge to the second half of the year. Our Decision Intelligence approach combines research and analytics to help you make confident choices for Q3. 👇 🔗 mindspotresearch.com/decisio… #SmarterBusiness #June1st
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Happy Birthday to our Managing Director, @jeanne_campbell! 🎂 Jeanne is essential in bridging the gap between research and strategy at #Mindspot. We’re so lucky to have her energy on our team! 🥂 #MindspotResearch #HappyBirthday #SmarterBusiness
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Protecting our local "ecosystem engineers" 🐢 At #MindspotResearch, we’re proud to support @SwampGirlAdv this #EndangeredSpeciesDay! How to help: 🐢 Donate: swampgirladventures.org/rrrc…📍 Report sightings: bit.ly/3LzZ9pZ #CentralFlorida #GopherTortoise #Sustainability
Infographic for Endangered Species Day 2026 by Mindspot Research. Features a close-up photo of a Gopher Tortoise and text highlighting them as "ecosystem engineers" providing homes for 360+ species. Includes the Mindspot Smarter Business logo and an owl icon on a green background.

ALT Infographic for Endangered Species Day 2026 by Mindspot Research. Features a close-up photo of a Gopher Tortoise and text highlighting them as "ecosystem engineers" providing homes for 360+ species. Includes the Mindspot Smarter Business logo and an owl icon on a green background.

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Happy #CincoDeMayo! 🌮 Success is all about the right ingredients. We provide the research and #DecisionIntelligence that help you make smarter business choices. See what’s cooking at Mindspot: mindspotresearch.com/decisio… 🌶️ #MarketResearch #CentralFlorida
Festive Cinco de Mayo graphic with colorful flowers, maracas, and an owl in a sombrero. Text: Serving up the right mix for smarter decisions. Mindspot logo.

ALT Festive Cinco de Mayo graphic with colorful flowers, maracas, and an owl in a sombrero. Text: Serving up the right mix for smarter decisions. Mindspot logo.

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Happy #MayDay! 🛠️ At Mindspot, we celebrate the people behind the data. Human insights are the heart of everything we do. Check out our new Market Research Glossary: mindspotresearch.com/resourc… #HumanInsights #MarketResearch #MayDay2026 #TeamMindspot #CentralFlorida #ResearchGlossary
🤖 Made with AI
A market research team collaborating in a workspace as the background, featuring the Mindspot owl icon and logo. The text reads: 'Human Insights: The Heart of Research. New Month. Bold Business Moves.' Celebrating May Day and International Workers' Day.

ALT A market research team collaborating in a workspace as the background, featuring the Mindspot owl icon and logo. The text reads: 'Human Insights: The Heart of Research. New Month. Bold Business Moves.' Celebrating May Day and International Workers' Day.

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