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The first edition of Distributed Content Strategy Weekly introduces ways to mitigate risk from LLMs/AI and search engine algorithms by diversifying content across multiple platforms.
While SEO is not dead, it's ineffective for building strong brand awareness and domain authority.
I don't know what the search engine landscape will look like in the future, but change is inevitable, and if your content strategy isn't flexible, you'll be scrambling to adapt when the time comes.
The best way to overcome any challenges is to be prepared. Content diversification and syndication are the best ways to mitigate risks and build meaningful audiences that match your ideal customer.
I introduce the Distributed Content Strategy in the LinkedIn article below, with links to our free white paper. I look forward to hearing your feedback.
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#contentmarketing #marketing #ContentStrategy #distributedcontentstrategy
Matt Hallowes retweeted
Entrepreneurs: stay focused. Lots of noise right now. Don’t let it get to you.
Heads down. Ambition up.
Matt Hallowes retweeted
I've tried all (36) AI Coding Agents & IDEs 😵💫
[CreateXyz, Cursor, Softgen, Windsurf, Wrapifai, Copilot, Lovable, Bolt, v0, Replit, MarsX, AmazonQ, Pear, Devin, Github Spark, IDX, Webdraw, Claude 3.7 Sonnet & more]
The most complete list ever made:
Matt Hallowes retweeted
AI won't replace the entire profession, but it's replacing the bottom 20-80% in {translation, design, coding, content, marketing,sales,design, operation, account, law}
Small teams like mine beat big corporations
because AI brings huge leverage for A players
Real examples of AI:
Matt Hallowes retweeted
It's a simple fact of life: if you want to do something incredible, something that makes you stand out above the rest, then you have to become comfortable being different—that means being misunderstood, criticized, even hated.
Matt Hallowes retweeted
How accurate do you think AI is in decision-making?
We surveyed 2500 marketers globally across various industries to find out how their experience with AI is when it comes to decision-making.
Check out the data below. It even explains why some marketers have high confidence versus low confidence.
PS: The accuracy score is the "perceived" accuracy of the results.
Matt Hallowes retweeted
Goals are for people who care about winning once. Systems are for people who care about winning repeatedly.





















