MarTech Series covers the Marketing Technology (#MarTech) industry through editorial insights, trends & benchmarks.

Hawthorne, CA
Joined November 2016
With AI programming, advertising fraud has reached new levels of complexity, and fraudsters can now launch large-scale attacks with ease. Campaigns are being flooded with redundant traffic that provides no value and instead just drains resources. ow.ly/7e5O50ZZEVQ #MarTech
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Learning Copilot Governance sets rules for that influence. It defines which data the copilot can use and where human review belongs. ow.ly/A0tS50ZZEUW #MarTech #MarketingTechnology #MarketingTech #AdTech #ContentMarketing #MarketingAutomation #MarketingInnovation
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The organizations that go beyond just the gut check and determine the answers for those five questions will turn AI from a productivity shortcut into a valuable technology that they can stand behind with conviction. ow.ly/eoXZ50ZZEUr #MarTech #MarketingTechnology
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Nearly Three-Quarters of Marketing Teams Haven’t Grown as Marketers Face Pressure to Move Faster in the AI Era ow.ly/xenZ50ZZJBe #MarTech #MarketingTechnology #MarketingTech #AdTech #ContentMarketing #MarketingAutomation #MarketingInnovation
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AdFury Launches AI-Native Rich Media Tool, Unlocking Agentic Below-the-Fold Content for Brands on Walmart ow.ly/cW0s50ZZEO9 #MarTech #MarketingTechnology #MarketingTech #AdTech #ContentMarketing #MarketingAutomation #MarketingInnovation
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