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MM+M

@MMMnews

MM+M: the most objective, relevant, and timely source of news, analysis, and trends in pharmaceutical and healthcare marketing

 New York, NY, USA
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Joined June 2009
  • Tweets32.9K
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22.4KMedia
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What 3,400 healthcare bills reveal about the language that gets results mmm-online.com/news/healthca…
What 3,400 healthcare bills reveal about the language that gets results

What 3,400 healthcare bills reveal about the language that gets results

New research from /prompt finds that specificity and actionable language, rather than ideological appeals, are associated with legislative success.

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Amgen responds to FDA warning letter about Vectibix promo video mmm-online.com/news/amgen-re…
Amgen responds to FDA warning letter about Vectibix promo video

Amgen responds to FDA warning letter about Vectibix promo video

A company spokesperson told MM+M that an incorrect video file lacking the required risk information was inadvertently sent to the FDA but was "never publicly disseminated."

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Check out this week’s medical marketing news, dealmaking and industry chatter. mmm-online.com/news/rx-rundo…

Rx Rundown: Ferring Pharmaceuticals, Gilead Sciences, Artiva Biotherapeutics and more

Check out this week’s medical marketing news, dealmaking and industry chatter.

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Join Evan Hanlon (@Google) and Austin Mace (Dentsu Creative) on November 12 (2:05 PM) at AI Deciphered for a practical look at embedding connected intelligence into strategy, ideation and high-impact craft. aidecipheredsummit.com?promo… #AIDeciphered
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Scenes from yesterday’s #MMMMediaSummit 📸 The conference brought together trailblazers from across health media and pharma marketing for a full day of provocative, future-proofing strategy sessions. Thank you to everyone who joined us. Until next year!
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Five things for pharma marketers to know for Friday, October 30, 2026 mmm-online.com/news/five-thi… #MedicalMarketing #Pharma
Five things for pharma marketers to know for Friday, October 30, 2026

Five things for pharma marketers to know for Friday, October 30, 2026

Select peptides get compounding nod; Abdul El-Sayed criticizes health secretary; Merck’s Keytruda surpasses Wall Street’s expectations.

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4 observations from the 2026 MM+M Media Summit mmm-online.com/news/4-observ…
4 observations from the 2026 MM+M Media Summit

4 observations from the 2026 MM+M Media Summit

In its fifth year, the daylong conference explored nontraditional channels for medical marketing, the impact of AI on brand discoverability as well as how Disney, Meta and Reddit are giving drugmak...

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Supernus expands Ms. Represented campaign with help from Olympian Chloe Kim mmm-online.com/news/supernus… @Supernus_Pharma
Supernus expands Ms. Represented campaign with help from Olympian Chloe Kim

Supernus expands Ms. Represented campaign with help from Olympian Chloe Kim

With its revamped Ms. Represented campaign, Supernus is building out a brand presence in a crowded ADHD space on TikTok.

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Glenniss Richards (Bayer) put things into perspective: "Liner was replaced with CTV several years ago at Bayer, simply because we were focused on those channels that were data driven, that yield results, so we can tie into the bottom line, ROI much sooner. " #MMMMediaSummit2026
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Next week is the 2027 MM+M Pinnacle Awards standard deadline! Place your entries in now! 🏆 NOMINATE THEM NOW 📅 Standard deadline: November 3 mmmpinnacleawards.com/?promo… #MMMPinnacle
Promotional image for the MM+M Pinnacle Awards 2027. The background features an abstract, angular design in shades of teal and blue. Text reads: "Know an industry leader who’s still at the top of their game? Nominate them by November 3, 2026.

ALT Promotional image for the MM+M Pinnacle Awards 2027. The background features an abstract, angular design in shades of teal and blue. Text reads: "Know an industry leader who’s still at the top of their game? Nominate them by November 3, 2026.

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JoAnn Stonier, president of Cantellus Group, took the stage on a panel titled “Marketing in a Privacy-First World: What Comes Next,” to talk what’s working today and what’s next as the industry continues to evolve beyond traditional tracking-based marketing approaches.
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"It's all about being smart, creative, knowing where you are, and who you want to speak to, and then you'll capture a few more people" - Anna Bager – CEO, OAAA Panelists Silvi Haldipur – Novo Nordisk Steve Madden - MM+M #MMMMediaSummit2026
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JoAnn Stonier giving the audience of medical marketers some advice to go home with about AI in the privacy space. #MMMMediaSummit2026
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"Don't just be a marketing channel. You have to immerse yourself in the learning environment with the HCP, go along with them on the journey where they learn and make decisions." - Michelle Smith Aaron Kripke and Michelle Smith of Wolters Kluwer #MMMMediaSummit2026
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More than three-quarters of women patients delayed or skipped care. Health brands need to act. mmm-online.com/news/three-qu…
More than three-quarters of women patients delayed or skipped care. Health brands need to act.

More than three-quarters of women patients delayed or skipped care. Health brands need to act. 

Recent research from Langrand found women increasingly skip appointments, switch providers and seek alternatives to traditional healthcare. So how can medical marketers stop the bleeding?

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Moving past the experimental phase requires a clear shift from sandbox novelty to real business impact, as noted during the discussion by panelists Aleen Hosdaghian – Arcutis Biotherapeutics Marcel Minassian – Genentech Yiwen Li – Solstice #MMMMediaSummit2026
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Mary Sheehan of Disney captured the room’s attention: "When you get everyone in the room, you got to check ego at the door, and then you'll get a really great product because you're all growing in the same direction." #MMMMediaSummit2026
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Five things for pharma marketers to know for Thursday, October 29, 2026 mmm-online.com/news/five-thi… #MedicalMarketing #Pharma
Five things for pharma marketers to know for Thursday, October 29, 2026

Five things for pharma marketers to know for Thursday, October 29, 2026

Lilly’s next-gen GLP-1 beats out Novo’s Ozempic; ChatGPT’s shoddy medical advice leads to wrongful death lawsuit; Anthropic snaps up another biotech.

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MM+M Media Summit is about to begin but, first we would like to give a tanks to our sponsors Wolters Kluwer, Perform Media, Equals5, Haylo, CMI Media Group, Flora Colossus, Avalere, Solstice, Hive, Maricich Health, Viant, Healthcasts, IMRE #MMMMediaSummit2026
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How BMS brought former USMNT goalie Kasey Keller’s Greatest Save to ESPN mmm-online.com/news/bms-form… @bmsnews
How BMS brought former USMNT goalie Kasey Keller’s Greatest Save to ESPN

How BMS brought former USMNT goalie Kasey Keller’s Greatest Save to ESPN

The film is a piece of paid content by Bristol Myers Squibb to promote its oncology medication Breyanzi.

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