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New York
Joined April 2009
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The smartest focus group in marketing is now its best-looking. Join the Alliance. mmaglobal.com
The smartest focus group in marketing is now its best-looking. Join the Alliance. mmaglobal.com
Is AI set to transform the market research process? @madebymonks_ set out to answer this question with the MMA, Kraken, the NFL, and other organizations through a series of experiments to test the validity and precision of these new approaches. #shapethefuture
They found that, for high level attitudes, personas and LLMs did a good job of predicting key patterns
Overall, what they know so far is:
1. LLMs can answer some questions directionally
MMA's CAP is driving dramatic marketing impact by leveraging hyper-personalization. Of the eight experiments so far, the average boost in performance is 2.5x. @gregstuart and Rex Briggs presented results from Shell and MLB at the MMA CMO & CEO Summit today. #shapethefuture
MLB activated its experiment with 7 teams with the goal of selling more tickets. They had five identified cohorts: Avid; Family; Youth; Social; Gamers. They implemented 2,000+ creative versions with an average conversion lift of 65%.
If you are interested in getting hands-on experience in your own organization, contact MMA's AI Leadership Coalition at mmaglobal.com/ai.
What are the five ways marketing with never be the same because of GenAI? And how do you prepare?
@shellypalmer spoke at the MMA CMO & CEO Summit to answer this question and help marketers be prepared for the future. #shapethefuture
• Your data is at the mercy of large language models.
• When everyone has the Death Star it's no longer a competitive advantage.
• Please do not look at the future through the lens of the present. Imagine a world where cognitive work is just done for you.
• If you don't know what you're doing it won't help you.
• If you suck at your job you will suck faster.
These are just a sampling from his talk. Subscribe to MMA Global's YouTube channel, where will post the recording of his session in the coming days. youtube.com/@MMAGlobalMarket…
𝘔𝘰𝘷𝘢𝘣𝘭𝘦 𝘔𝘪𝘥𝘥𝘭𝘦𝘴 𝘎𝘳𝘰𝘸𝘵𝘩 𝘍𝘳𝘢𝘮𝘦𝘸𝘰𝘳𝘬 (𝘔𝘔𝘎𝘍): 𝘕𝘦𝘸 𝘛𝘩𝘪𝘯𝘬𝘪𝘯𝘨 𝘰𝘯 𝘈𝘥𝘷𝘦𝘳𝘵𝘪𝘴𝘪𝘯𝘨 𝘛𝘢𝘳𝘨𝘦𝘵𝘪𝘯𝘨 𝘵𝘰 𝘏𝘢𝘤𝘬 𝘚𝘩𝘰𝘳𝘵- 𝘢𝘯𝘥 𝘓𝘰𝘯𝘨-𝘛𝘦𝘳𝘮 𝘎𝘳𝘰𝘸𝘵𝘩 is the title of @gorecki36's talk today at the MMA CMO & CEO Summit.
Any brand can deploy Movable Middles. There are 4 steps to repeatable implementation:
1. Identify MM segment
2. Convert to audience
3. Test and validate
4. Repeat/scale
Reach out if you would like to implement Movable Middles at your organization. The MMA can help. mmaglobal.com/movable-middle…
