The Licensing Industry's Thought Leader
Global
Joined March 2011
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Beyond Beatlemania 🎶 @UMG and @AppleCorpsltd revealed exclusive plans at @bleurope for The Beatles at 3 Savile Row, opening 2027, plus major anniversary activations ahead of Sam Mendes' four-film event in 2028.
ow.ly/yWtj51007Q6
Dive into this infographic for fresh insights from the Top Global Licensors whitepaper.
📩 Download the full whitepaper at Licenseglobal.com!
The Op Games launches YAHTZEE: Pringles, with dice and packaging tie-ins brokered by The Joester Loria Group for Mars Snacking.
Full story: ow.ly/xTZt50ZZkqw
What keeps a franchise alive after the box office fades? @UniversalPics' Rafa Macias breaks it down for License Global: Shrek, Minions, Wicked, Universal Monsters and the strategy behind each.
🎬 Watch: ow.ly/Nv5e50ZZjSO
Hello Kitty is back on the grid 🏎️ 🎀 @sanrio x @f1academy return to Las Vegas for the season finale, Nov. 19-21.
#HelloKittyandFriends activations span the Paddock Fan Zone, 3 Hello Kitty Cafe locations citywide & dedicated merchandise for race week.
ow.ly/5zYR50ZYYxt
License Global recaps how #Pokémon became one of Carrefour's two annual "Highlight" licensing properties. 1,500+ stores, 3 countries, 15 months, 280+ SKUs.
Watch @CarrefourFrance, Sun City and @Jazwares break down the strategy now: ow.ly/VeqK50ZZhYH
Halloween 2026 is driving a wave of licensed launches. Claire's, Bratz, JAKKS Pacific, Mattel and KIDZ BOP all released new collections this month.
Check out License Global's roundup: ow.ly/H2qe50ZYUpv
❄️ @Disney sells a #Frozen toy every 1.5 seconds, and a year before "Frozen 3" hits theaters, the licensing program is expanding into soccer cleats, jewelry and more.
Read more: ow.ly/V3EJ50ZYTyt
📕 @Hasbro turns Sarah J. Maas' ACOTAR series into a tabletop game, timed to land ahead of Book 6.
Read more about how the book IP translates to tabletop: ow.ly/HwGb50ZY86o
Toca Boca World adds Netflix's #KPopDemonHunters content for its 60M players, plus a Toca Boca Jr Kitchen tie-in on Netflix Playground. Launches Oct. 27. @tocaboca @netflix
Full story: ow.ly/urhi50ZY8fB
Share your brand expertise at @licensingexpo 2027 with 12,500+ global attendees at Mandalay Bay, Las Vegas (May 25–27, 2027).
Topics: Sports, Fashion, Food and Beverage, Retail, Brand Marketing
Apply by Jan. 15, 2027
licenseglobal.com/licensing-…
Penguin Ventures is mapping a multi-year licensing strategy around Peter Rabbit's 125th (2027) and The Snowman's 50th (2028) anniversaries.
See how:
licenseglobal.com/publishing…
CAA Brand Management on its European play: Porsche, F1, Ford, Minecraft and the trends shaping EMEA licensing.
Dive into the exclusive interview:
licenseglobal.com/corporate-…
Spotted the trend at @bleurope last week? The licensors in our whitepaper were the same ones owning the show floor. 👀
Download the PDF to see who's making waves — and start planning for 2027👇
ow.ly/JYVs50ZXIps
BLE 2026 recap: record opening-day attendance, 90 debut companies, LEGO x Sanrio's Hello Kitty deal, Banijay Rights' expansion and European retail up 3.8% to $82.4B.
Watch our full trend recap: ow.ly/8Ym250ZXM6A
45% of licensors call location-based entertainment integral to brand strategy. Read how Miraculous, STUDIOCANAL and ABBA Voyage are proving it in License Global's special report linked below.
licenseglobal.com/location-b…
.@citydays_global and Studio 55 announce the launch of "Line of Duty: Operation Echo," a live London investigation experience, coming in early 2027.
Read more: ow.ly/p3T050ZXjX5
New fashion features @popeyetweetsk ahead of anniversaries.
licenseglobal.com/fashion/po…
