Before you market your culture, fix the basics. Websites, content, social presence, internal alignment; Alice DiSanto explains why housekeeping comes before any purpose-driven marketing. On this episode of The Kula Ring hubs.la/Q03-DD1w0

99% of our Canadian research respondents reported leveraging AI tools for supplier research, compared with 88% in the US. Adoption also varies by role, with 100% of C-level and VP buyers relying on AI versus only 77% of operations personnel. Learn more: hubs.la/Q03YPhzp0

Purpose-driven marketing doesn’t start with messaging, it starts with listening. Alice DiSanto shares how interviewing 40+ employees across ASI shaped a marketing strategy rooted in real culture, not slogans. hubs.la/Q03-DFrc0

“I don’t just want to do good work, I want to do good works.” Alice DiSanto on why purpose-driven marketing starts with integrity, not campaigns. hubs.la/Q03-DCd_0

In Q4 2025, respondents completed an average of 2.06 complex self-serve tasks—checking availability, configuring products, or requesting instant quotes—without sales involvement. Learn more in the Q4 2025 Industrial Buyer Pulse: hubs.la/Q03YPhbp0

Purpose-driven marketing is never just a catchy slogan. Alice DiSanto explains how culture, trust, and deep listening power authentic marketing on this episode of The Kula Ring. hubs.la/Q03-DyCJ0

Supply chain disruptions are a top concern for industrial buyers. Research respondents cited high freight costs (54%), carrier capacity shortages (49%), and customs/border delays (47%) as leading logistics challenges affecting operations. Learn more: hubs.la/Q03YPhvG0

North American industrial buyers are shifting supply chains closer to home. In our Q4 2025 research, over two-thirds of respondents reported moving at least 10% of their critical spend to near- or re-shored suppliers in the past 12 months. Learn More: hubs.la/Q03YPh9m0

Industrial buyers are increasingly focused on reliability as they evaluate suppliers. In Q4 2025, buyers cited historical on-time performance by SKU (47%) as the key indicator of supplier reliability. Learn more in the Q4 2025 Industrial Buyer Pulse: hubs.la/Q03YPhc80

In Q4 2025, when asked which steps still required supplier involvement for them to proceed confidently, 52% of respondents selected final configuration validation, leading all areas. Learn where else human expertise matters most in industrial buying: hubs.la/Q03YPgXD0

North American industrial buyers remain bullish on capital budgets, with a Q4 2025 Budget Confidence Index of 0.48. This indicates that buyers anticipate moderate growth in capital expenditure over the next six months. Explore the full Q4 2025 report: hubs.la/Q03YPfRG0

Proven ROI is top of mind for industrial buyers – 34% of respondents cited measurable payback as the single biggest factor that accelerates approvals, while 29% highlighted supplier delivery commitments. Access the Q4 2025 Industrial Buyer Pulse: hubs.la/Q03YPg_60

Buyers rely on supplier guidance for final configuration validation (52%), pricing and commercial terms (51%), and compliance or quality documentation (50%). Learn how buyers balance digital and human interactions in the Q4 2025 Industrial Buyer Pulse: hubs.la/Q03X_K660

Most industrial buyers start live engagement with a phone call (31%) or an email thread (22%). Execs lean phone; managers lean email. Match your outreach to each role's preference to build early trust. Read the Industrial Buyer Pulse to learn more: hubs.la/Q03YvC8y0

Want a simple way to elevate every sales call? Sam Richter suggests this: “Tell me one thing about that customer that our competitors don’t know.” Powerful advice from this week’s episode of The Kula Ring. hubs.la/Q03Y0Crw0

Prospects used to give you a two-hour lunch. Now they give you 20 minutes on Zoom. Sam Richter shows how relevance, insight, and AI make every one of those minutes count. Catch the full conversation on The Kula Ring: hubs.la/Q03Y0z4N0

Our Q4 2025 Industrial Buyer Pulse shows that one in three recent purchases went to a supplier the buyer hadn’t worked with in the past 12 months – and what it means. Explore the report to learn where your marketing can have the greatest impact in 2026: hubs.la/Q03X_Kyj0

Our Q4 2025 Industrial Buyer Pulse found that 92% of respondents used AI tools for supplier research in the past 90 days, with nearly universal adoption among C-level and VP buyers. Discover how digital research & AI are shaping buyer behaviour in 2026. hubs.la/Q03X_FPW0

In the past 90 days, industrial buyers completed an average of 2.1 complex self-serve tasks—checking availability, configuring products, or getting instant quotes—before ever speaking with a supplier. Learn what this means for your strategy: hubs.la/Q03X_FTB0

Buyers are passionate about one thing: themselves. Sam Richter joins The Kula Ring to break down how AI and smart research help sales teams open conversations that actually matter. Great insights in this one. hubs.la/Q03Y0z8H0