Starter condos average $197,468 nationally, about 6% less than the typical starter home (Zillow). In Houston, they’re ~72% below what a median-income household can afford.
Buyers feeling priced out shouldn’t skip condos. 👇
bit.ly/4yTPO0b
Nearly a third of mortgage applicants get denied for one reason: not enough credit history. Not missed payments. Not too much debt.
Rent reporting could change that for nearly 4 million renters, but it doesn’t happen automatically. bit.ly/3U5Zxl0
74% of recent buyers are glad they bought. Only 3% regret it. (NerdWallet)
Share this with your buyers. bit.ly/47exvH0
Fewer than 4% of homes are ready for aging in place.
Renovate or relocate? Here’s what your clients should know. bit.ly/3VUNmb9
Myth: The Fed controls mortgage rates.
Reality: It’s one piece of the puzzle.
Here’s how to explain it to your clients 👇
bit.ly/4AX1YH2
Your first-time buyers may be planning around a 15 year timeline. A starter home and a smaller down payment can cut that dramatically.
Here's the math worth sharing with them. bit.ly/4AMTnXz
Still waiting on a housing crash?
Fannie Mae's expert panel isn't. A little more growth here, a little less there, but prices are still expected to rise every year. ➡️ bit.ly/46Z1brs
58% of Gen Z buyers are rooting for a housing crash.
100+ experts surveyed by Fannie Mae expect prices to rise every year through 2030. Even the pessimists. 📈
What that means for buyers waiting it out. 👇 bit.ly/46Z1brs
4 in 10 active listings have had a price cut. Typical cut: ~$17,560.
The best fix? Sellers who understand the market before they list. Social Edge keeps you posting market data so they hear it from you first.
Free trial ➡️ bit.ly/47zc3fL
Rates are at their highest since January 2025. But the rate your buyer sees online isn't necessarily the one they'd get. Credit, DTI, down payment, and loan type all play a role. bit.ly/3Tx09Qm
There's no longer one housing market. There are four. Which one is your client in?
👇
bit.ly/4dW4IdR
About 2 in 5 sellers are cutting their list price. The real issue? Most pricing talks happen too late.
Tomorrow we're covering what to say before the listing goes live.
Last chance to register: bit.ly/3V8HWZR
Newly built homes are averaging a lower mortgage rate than existing homes right now.
Builders are buying down rates to move inventory, and buyers are benefiting.
Worth asking your Realtor what is available locally. 🔗 bit.ly/4yUW8V4
Selling this fall?
Get these 4 things right: price, presentation, negotiation, and knowing when to adjust.
🔗 bit.ly/474px2Z
Realtor.com says the best week to buy a home in 2026 is almost here, and it is not just one week.
42 of the 50 largest metros see their best window sometime in October. bit.ly/4xpIisn
Nationally, Realtor.com's research points to the week of September 27 through October 3 as this year's best window to buy, driven by more inventory, less competition, and prices that have already come down from their peak.
Summer’s winding down, and if you’ve been thinking about selling, you might be wondering if you missed your chance. Better to wait until next year or even next spring, right?
bit.ly/4ittmWw
Almost 2 in 5 sellers are cutting their list price right now.
Join David Childers and Brian Ostrowiak Thu 9/24, 2pm ET, for the data and language to have that conversation early.
Free webinar: bit.ly/3UTbn1U
Knowing which track your house is on changes everything about your sale, from your asking price to how long you can expect to wait before an offer comes in.
Here’s what you need to know. bit.ly/4iSRVw2
For most first-time buyers, the hardest part of buying a home is making the numbers work. You budget, you save, and the finish line still feels far away.
You’re not tied to living where the jobs are, so you can look where your money goes further.
bit.ly/4iU5sn8







