When I start a LinkedIn comment with "Respectfully..."
I never actually mean respectfully
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Every small business should use AI for social.
HEAR ME OUT!!! I’m not saying Social Media jobs are getting replaced by chatbots, I swear.
Anddd I actually think 99% of small businesses are using AI for social media in the absolute wrong way.
But I do think you should use AI to:
- generate images
- help with captions & copywriting
- repurpose your content to other platforms
- analyze your data
I broke down Social Media for Small Businesses & Solopreneurs in a chat with @Zoom last month, which they turned into the Small Business Social Strategy Checklist—give it a read: zoom.com/en/blog/ai-for-soci…
🤝 Paid partnership
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Jack Appleby retweeted
According to the survey we did for The State of Creative Strategy, about 75% of creative strategists are also women.
runneth.com/research/state-o…
Retail worker behavior that drives nuts:
1. I ask where an item is, they tell me
2. I find it, It’s an item behind plastic
3. I hit that button to get them
4. The same worker pops up 2 min later, surprised to find me
IF YOU KNOW ITS BEHIND A LOCK JUST COME WITH ME WHEN I ASK
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Found hoops footage of 16 year old me.
6’5”, string bean arms & a $10 buzz cut.
But I was a BUCKET in the post.
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You can put the same video on Instagram, and TikTok, and Twitter, and YouTube Shorts, and literally everywhere.
You don’t need different IG & TikTok strategy.
Let those videos rips.
Random Rizzler take but I think It’s so freaking cool that this kid blew up into an overnight internet icon but instead of trying to hold onto the bit for as long as possible until it’s inevitably played out he said screw it and just started posting stuff he likes and thinks is cool
What it’s all about, man. You love to see it
The future of social is clearlyyy female
Spoke at a social media event yesterday—100ish social media marketers & literally 97 of them were women
You love to see it
Let’s get back to Social Media 101.
Is a content calendar the same
as a social strategy?
Nope! One’s for organization,
one’s how you’re gonna win.
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I've tripled my use of em dashes in my writing—it's my fav punctuation, I used it before AI, and I just like pissing off the people who spend their time worrying about AI.
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And hereeeee we go.
Consider this tweet as JD Vance officially starting his campaign for 2028.
Honestly, gonna be fascinating to see him try to walk back his Trump association & convince Reps he can fix what Trump screwed up. Unfortunately, I do think he’ll be the next Pres.
One of the things the data analysts on our side obsessed over was "composition"—whether the electorate looked close enough to 2024 for Republicans to win. And despite polls that showed a Democrat blowout, the data kept on telling us the same story: in some states turnout was merely OK, in other states it was downright amazing, and in no state was it catastrophic. There was a genuine sense of optimism on our team: our people were showing up.
So, I asked the smartest data guy I know, does that mean we're going to shock the world? "No," he told me. "We might do better than the polls suggest. But the data is telling us that a lot of Trump/Vance 2024 voters are pissed and planning to vote for the other guys. Our voters are turning out, but they may not vote for us."
Well, that looks prophetic now. Our voters did show up. In Florida, for example, the electorate was 9 points more Republican than Democrat, just a couple points worse than 2024. Undoubtedly there were places we could have done better on turnout. But the main problem is not turnout. The main problem is that many people who voted for Trump/Vance in 2024 voted for Democrats in 2026.
There will be a lot of infighting and arguing over what happened and why that is. One of the pollsters I really respect told me that our economic messaging wasn’t sharp enough down the stretch. I’m sure that’s true.
But the real reason we lost is obvious to almost everyone.
Another pollster—one of the smartest people I know in politics, told me yesterday we’d lose the generic ballot by 13 points. I felt negative going into Tuesday, but even I was shocked by this. In his polling, he saw that a lot of Trump 2024 voters were angry and planning to vote for Democrats. He asked those voters who had abandoned us what would cause them to come back on our team. The top four answers, accounting for nearly all of the responses were:
1) End the war
2) Focus on cost of living/inflation
3) Put America First
4) Change our relationship to Israel
Our voters showed up. And the above four reasons are why many of them voted for Democrats. This is according to a pollster who nailed the results. While many spent Monday attacking Rachel Campos Duffy for calling for a diplomatic resolution to the conflict, it turns out her political advice was sound. (She’s also a great person.)
In the next few months, there's going to be a lot of gaslighting. Expect to hear any number of establishment politicians say the solution to our woes is amnesty. I'm open to the idea that we should change enforcement—by focusing more on businesses that hire illegal labor, for instance. But anyone pushing amnesty is lying to you.
The reason we lost is the war. The president himself said so last night.
If you'd like to argue it was worth it, that losing the Senate for the next 6 years was worth it, then do so. Argue it was a worthwhile cost to pay. Agree or disagree, that's at least honest.
But everyone knows why we lost. And any honest conversation about where we go from here must start there.
I remain hopeful about our country. To the people who are pissed off and want to say, “I told you so”: you’re right, you did tell us so. Take that energy into electing Republicans who share your worldview. To the people who are just pissed at the results, you should be. Let’s take that anger and get back to the work of saving our country.
To the replies from my fellow liberal pals:
I actuallyyy think JD's doing something smart towards his own party. If his thesis here is correct (Reps have turned on Trump), him being the "hey that guy went too far but I'm a voice of reason and also sitting VP" is a p smart play.
Also I just don't believe in our party's ability to do anything right, tbh.
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