It's the never ending Irish political cartel's drip-drip of anti traditional-family dog whistles. Don't share their hugs, don't share their even stranger ideas. The cynicism, the poison dressed up as 'safety and respect' continues. They use taxpayers money to pay for these messages and run them in media outlets they also force taxpayers to pay to keep in operation. Most kids went through the awkward stage of not wanting granny kisses, which this ad goes to some effort to ridicule. One of the lessons of childhood is learning how irreplaceably precious those wholesome family embraces are and the fact that family comes first, respect of your elders is important and respect for parents and grandparents is essential. This ad comes from the same mindset that gave an Irish school text book 'family A' and 'family B'. Granny and Granddad in the new video are family A coded, check out Granny's probably religious medal outside her sweater. Look at grandad's tweed type jacket and trad flat cap, he probably smells of farm too. Then look at cool kid, family B coded, turning her nose up at these weirdoes, multi-racial, nose and eye piercings, not having any of this odd family affection stuff. As old as time is the commandment "Honor your father and your mother, that your days may be long in the land which the Lord your God gives you."