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Who do we trust? How are life milestones changing? What makes a brand stand out?
Explore these questions, plus insights on sustainability and AI, in the October edition of Ipsos Update.
Read more 馃憞
tinyurl.com/yfumxe7y
Today is #WorldStatisticsDay, a reminder of the power of data to reveal global perspectives. 64% say there are too many immigrants in their country. See how views on immigration and identity are evolving in Ipsos Global Trends 2026 馃憠 ipsosglobaltrends.com
We are delighted to announce our new partnership with @TVbeatfeed to deliver an advanced Audience Measurement System for @TVNZ and Sky New Zealand.
The new solution combines:
This initiative marks an important milestone in the evolution of audience measurement, supporting the industry's move towards comprehensive Total TV measurement and demonstrating the value of combining technology, data and independent research.
Learn more 馃憠 tinyurl.com/mtf46j4p
What happens when behavioural scientists, business leaders, policymakers and AI experts come together for two days?
More than 20 hours of conversations on how to navigate complexity and make better decisions in an increasingly interconnected world.
That was the ambition of The Human Advantage Conference 2026, which explored the intersection of behavioural science, human intelligence and artificial intelligence through a wide range of perspectives and real-world experiences.
The discussions reinforced an idea we strongly believe in at Ipsos: understanding people remains one of the most powerful ways to tackle today's business and societal challenges.
Catch up on the key moments and watch the session replays here 馃憠 tinyurl.com/yk3tpykn
56% say AI is having a positive impact on the world.
Yet people are also asking who benefits from technology and how it will affect their lives.
Explore Technowonder in Ipsos Global Trends 2026 馃憠ipsosglobaltrends.com
鈻笍 78% say misinformation is a material business risk.
鈻笍 76% say AI adoption has outpaced governance, while only 12% believe current ethics policies are sufficient.
鈻笍 61% prefer staying quiet on potentially divisive issues, even when they could authentically speak up.
These findings point to a profession navigating heightened risk, growing complexity, and shifting expectations, all while being asked to play an increasingly central role in building and protecting trust.
Download the report 馃憠 tinyurl.com/44j5mud9
62% say the important thing is to enjoy life today and let tomorrow take care of itself.
Nouveau Nihilism explores why living in the moment can feel appealing amid uncertainty.
Discover the trend in Ipsos Global Trends 2026 馃憠 ipsosglobaltrends.com
Social media is a key source of GLP-1 awareness: 48% on average have heard about these drugs through social media.
Overall, 50% across 32 countries have heard of GLP-1s.
Explore the Ipsos Health Service Report 2026. 猬囷笍
ow.ly/9LQU50ZWbZc
This World Mental Health Day, 78% say they want more control over decisions about their health. Conscientious Health explores how wellbeing now gives mental health equal importance. See the trend in Ipsos Global Trends 2026 馃憠 ipsosglobaltrends.com
On #WorldMentalHealthDay: 48% across 32 countries say mental health is the top health concern, up from 27% in 2018.
See more insights in the Ipsos Health Service Report 2026 猬囷笍
ow.ly/NLGI50ZVT8N
Europe鈥檚 healthcare systems are under pressure.
76% see health services as overstretched, vs 64% globally.
The biggest challenges:
馃敼 Not enough staff: 55%
馃敼 Access to treatment: 52%
Explore the Ipsos Health Service Report 2026. 馃憞
ow.ly/Q0q150ZWbm1
#WorldMentalHealthDay
