Gradial is the marketing execution layer for modern enterprise marketing teams.

Seattle, WA
Joined September 2023
Marketing has to reach more people than ever before (and still feel human). That takes a lot of manual work, which is exactly where AI earns its place. Our CEO, Doug Tallmadge, on why marketers have been, and continue to be, at the forefront of AI. @MadronaVentures @tallmadged #MarketingOps #AgenticAI #EnterpriseMarketing #IA40
1
2
93
We're excited to be a part of Figma's MCP launch group, and even more excited about what it will unlock for our customers.
Announcing 20 new MCP partners at Config India (!!) Amp, ClickUp, Dia, Junie by JetBrains, Linear, Meta Muse, Mistral, Notion, OpenCode, Sarvam Agents, Agentforce Vibes, Amazon Quick, Amplitude Wave, Cline, Delta, Dust, Glass, Gradial, Writer, Zed, Microsoft 365 Copilot
4
73
What does building satellites at SpaceX teach you about building an AI startup? Our CEO, @tallmadged , joined @The_RoomPodcast to talk about his journey from helping build Starlink to co-founding Gradial. Listen now: lnkd.in/gGf8FcjY
34
At Madrona's IA40 Summit last week, our CEO, Doug Tallmadge, spoke about the impact of driving human connection. "Even when products look alike, my decision (as a buyer) comes down to the emotions I feel from the products that I see." It's a good reminder of the power of marketing. #IA40Summit
54
In 2026, marketing has never mattered more. @tallmadged at @MadronaVentures IA40 Summit this week: "Marketing is the part of every large organization focused on establishing a human connection with a customer. In some ways it becomes the last moat for a company." That's the core of what we do at Gradial. Stay tuned for more. #ia40summit
1
1
170
We're excited to share that CEO, @tallmadged, will be presenting at @MadronaVentures's 2026 IA40 Summit this Wednesday, 9/30. As the market is shifting from AI experimentation to proving real enterprise ROI, Doug will share how Gradial is closing the execution gap, automating marketing from brief to live, and producing measurable value across the Fortune 500. Learn more: ia40.com/summit
1
70
Day 3️⃣ of @Dreamforce, and we're closing it out with two game-changing break out sessions 🔥 9:30 AM ⏰ Nick Hessler on closing the execution gap 👉 hubs.ly/Q04xML4s0 11:30 AM ⏰ Henry Hopcraft & Connor Davis on how Walmart, AWS & Nordstrom govern AI agents hubs.ly/Q04xML2b0 See us at booth #205 all day @Salesforce #Dreamforce2026
2
154
Day 2️⃣ at Dreamforce ✅ We loved connecting with MarTech leaders talking through their stack, CMOs thinking out loud about what "execution" really means for their teams, and more than a few "we need to talk after this" moments. Gradial CMO Lynn Girotto, CEO of Signal & Structure Stephanie Ferguson and Gradial Head of Ecosystem Bart Ons took the stage today to talk about what it actually takes to run marketing operations at enterprise scale. Great energy in the room, and even better conversations after 👏 There’s still one more day, don’t miss your chance to connect with our team at booth #205 🔥 Salesforce #Dreamforce2026
104
Day 2️⃣ of @Dreamforce and we're back at it 🔥 At 11:00am join Gradial CMO Lynn Girotto, CEO of Signal & Structure, Stephanie Ferguson and Gradial Head of Ecosystems Bart Ons at Metreon AMC, L3, Theatre 10 for a playbook on the AI-native marketing org. Add this session to your agenda to learn how CMOs embed agents, where teams should focus, what's still missing, and how to avoid burning tokens with nothing to show for it 👏 hubs.ly/Q04xG5tV0 Salesforce #Dreamforce2026
80
Day 1️⃣ of @Dreamforce is almost in the books👏 Today was full of conversations with marketing and sales operations leaders rethinking how work actually gets done inside their MarTech stacks. Thank you, Scott Brinker, for talking with us about where MarTech is headed next 🔥 We’re thrilled for 2 more days, come find us at booth #205 @Salesforce #Dreamforce2026
2
104
We’re fired up for our Dreamforce day 1️⃣ agenda 🔥 At 1pm 🕐 join Gradial CEO Doug Tallmadge and MarTech influencer Scott Brinker at Moscone North Campground Theater 2 to discuss the future of MarTech: governed orchestration, simpler infrastructure and fewer tools doing more of the work. Afterward, stop by booth #205 anytime between 2:00-3:30pm to connect with Doug, Scott, and the rest of the Gradial founders to continue the conversation 👏 Salesforce #Dreamforce2026
62
It’s day 1️⃣ of @Dreamforce and it’s time to rise and grind🔥👏 If you’re attending, swing by Yerba Matte Gardens on Mission Street between 7am-12pm for a free coffee and other ☕️ options on us, just show your Dreamforce badge 😎 See you at booth #205! @Salesforce #Dreamforce2026
120
Day 1️⃣ of Dreamforce is almost here 🎉 Come find us (and Grady 🐐) at booth 205 to see how Gradial x Salesforce work together to build and migrate Marketing Cloud journeys with agents, run email execution, update Commerce Cloud, and remove the friction from Salesforce migrations with governance built in. Full schedule + sessions 👉hubs.ly/Q04xvLtK0 #Dreamforce2026
67
Everyone's bolting AI onto marketing but almost no one's turned it into results they can point to. Catch Lynn Girotto, Gradial CMO and Bart Ons, Gradial Head of Ecosystem with Stephanie Ferguson, CEO, Signal & Structure 9/17 at #Dreamforce2026, for a breakout session on how CMOs are actually embedding agents + how to avoid burning tokens with nothing to show for it 👉 hubs.ly/Q04x2Y7F0 @Salesforce
49
Campaigns don't die on ideas. They die in the handoffs, stuck between Marketing Cloud, AEM, and everything else in the stack. Catch Nick Hessler at #Dreamforce2026 next week on why execution (not AI access) is the real bottleneck, and how Gradial closes the gap 👉 hubs.ly/Q04w_cjg0 @salesforce
42
Your martech stack isn't the problem. The handoffs between tools are. Gradial agents work across Adobe, Jira, Figma, SharePoint, and the rest of the tools marketers actually live in, orchestrating the work end to end instead of leaving it stuck between systems. Your martech stack, working as one. #martech #marketingoperations #marketingops #agenticai #aiagents #enterprisemarketing #marketingautomation #contentoperations #digitalmarketing #b2bmarketing
33
Marketing leaders are feeling the squeeze: more tools, tokens, and seats, yet teams are still stitching everything together by hand. Meet the Gradial founders + MarTech leader Scott Brinker at booth 205, 2:00-3:30 PM Tues 9/15 at @Dreamforce. We'll show how Gradial + @Salesforce close the loop between customer context and campaign execution 👉 hubs.ly/Q04w5mDp0 #Dreamforce2026
85
Today, we are launching The Foundry by Gradial. AI is reshaping what is possible in marketing. The operating models, technologies, and teams needed to realize that potential are still taking shape. Expectations are rising. CEOs and boards are looking to marketing leaders to translate this new possibility into meaningful business results, even as the playbook is still being written. The Foundry is a private community and makerspace where enterprise CMOs come together to challenge assumptions, learn from perspectives beyond their own, and build the future of marketing side by side. Stephanie Ferguson and Bart Ons are leading The Foundry. Stephanie is a former Corporate Vice President at Microsoft and serves as a Founding Advisor to Gradial. Bart is Gradial's Head of Ecosystem. The Foundry by Gradial. Human-centered by design. Made for the ones building AI-native marketing organizations. hubs.ly/Q04v8xD20
5
7
155
Last Thursday we packed a Seattle rooftop for Show Us Your Craft. Thank you to everyone who came out and shared what you're building. Follow us here, on LinkedIn, and on Instagram for more from this series soon. #ShowUsYourCraft #SeattleTech #Gradial
1
72
They walked in expecting a chill session. They walked out winning our hackathon. That's exactly what we hoped this event would be. Not another hackathon where projects get scrapped by the end of the day, but an agentic problem-solving challenge that rewarded teams for thinking the way Gradial does: figure out the work, then execute it. #SeattleTechWeek #Hackathon #GradialAI #AgenticAI #AIAgents
84