We scaled to @gojiberryai to 4000 customers in less than 1 year. No one wants to hear this, but there’s no magic distribution channel. We scalled by testmaxxing every channel depending on our MRR level. €0 → 100 customers: pure outbound. Cold email plus LinkedIn, using our own early product on ourselves. No brand, no audience, just us reaching out to people showing intent and starting conversations. Ugly, manual, effective. 100 → 250 customers: Reddit. Our first real acquisition breakthrough. We posted educational breakdowns in SaaS subreddits and did 10M+ organic views. The traffic quality wasn't amazing, but the volume was so huge it flooded our trial funnel for months. Cost: basically zero. 250 → 750 customers: content plus free blueprints. We went all-in on LinkedIn content, YouTube, motion-design videos, and giving away our internal systems as free "blueprints." Content got the reach, the blueprints earned the trust, and a chunk of readers converted. This is where founder-led content started compounding. 750 → 1500: partnerships and X. We added Twitter, B2B influencers, sponsored newsletters, and a lifetime affiliate program that became a major lever. We also joined YC around here, and the intensity went vertical. 1500+: paid and hiring. Meta ads, Google ads, influencer agencies, and hiring seriously for the first time, growth, sales, engineering, product. None of these stages replaced the last one. They stacked. Outbound never stopped. Content never stopped. We just kept adding the next lever once the current one was clearly working. If you take one thing from this: don't chase five channels at once. Beat one until it works, then add the next.