WAIR is officially live on 5 new brand sites! If you’re in the market, be sure to check out these amazing brands that now offer a premium sizing experience.
👉 Himalayan born activewear from Kora
👉 Mensware classics from Grayers
👉 Long Island Coastal Comfort from @saltwaterli
👉 Swimwear that fits like underwear from onewith
👉 Soon-to-launch premium activewear from IronFit
Thrilled to welcome beloved menswear brand @OriginalPenguin to the WAIR family. Do some fall shopping and check out WAIR’s advanced sizing tool in action!
originalpenguin.com/collecti…
What does an adventure apparel brand, a men’s underwear company, and a luxury cashmere label have in common? They are all part of the 5 new brands that just launched our advanced sizing tool on their eCommerce sites. Be sure to check them out!
✓ LA’AVIN
✓ @wawwaclothing
✓Keep Nature Wild
✓ALESSANDRA
✓TEXTALE
Starting off this week by welcoming @TheAjeWorld to WAIR – now using our advanced AI sizing tool to ensure shoppers get the right size. This Australian fashion brand brings raw beauty, tough femininity, and an effortless cool to their designs and the products are 😍. If you haven’t already, add this brand into your shopping rotation ASAP!
ajeworld.com/collections/mid…
Hiring continues to be a top challenge for both early and late stage startups. @pomajp, co-founder and CEO of @loop, shares his top interview question that he uses to assess a candidate’s ability to self-innovate. For more nuggets of wisdom, listen to his full WAIR Chats episode ➡️ getwair.com/wair-chats/stop-…
Thrilled to welcome these 5 new brands to the WAIR platform. If your apparel brand is looking to increase conversions and decrease returns with better e-commerce sizing, get in touch today so you can be onboarded prior to peak season!
Coming this week on WAIR Chats: @pomajp, @loop's CEO and cofounder, reminisces with @greg_wair about the early days of starting their respective companies and dives into:
👉 JP’s path from sales to founding CEO
👉 Tips for getting into e-commerce entrepreneurship
👉 The top interview question he uses to understand a candidate’s ability to self-innovate
👉 Why it’s better to romanticize solving a problem versus romanticizing entrepreneurship
Episode drops Wednesday at getwair.com/wair-chats
Welcoming 5 new brands to WAIR is the perfect way to end a week. We are onboarding a new brand every 2 business days, and there are brands going live over the next few weeks that we know you'll recognize.
What brand would you like to see utilize WAIR?
#ecommercesolutions #apparelindustry #shopifytips
Wondering how you can make your fashion brand more sustainable while maintaining profitability? We compiled some of the best tips from our recent webinar with Treet, @hawkemedia, and @ShoppingGives, including why you should:
👉 Market for value vs price
👉 Consider a resale program
👉 Reduce returns
Read the blog and then listen to the full on-demand webinar: getwair.com/blog/learn-from-…
Did you miss our pod with @JeremiahPrummer of @KnoCommerce? He gives us a masterclass on all things SaaS startup. If you’re a founder or working at an early stage company, this is a must listen.
🎧👉 getwair.com/wair-chats/build…
A memorable and low-impact customer support experience is essential for fashion brands to build brand loyalty.
In our latest blog, we share how premium lifestyle brand, Holderness & Bourne, used chat technology to create an autonomous, high-quality solution to help customers get personalized sizing recommendations that led to:
📈Boosting conversion rates
⬇️Reducing time spent by customer service reps answering size-related questions
👚Using body data to refine product sizing strategy
Read the full article: getwair.com/blog/how-your-fa…
Tomorrow's sustainability in fashion webinar was already stacked with experts, but we also added Brittany Ho from @ShoppingGives to the panel! If you can't make it live, sign-up and you'll get access to the recording and the full deck of secrets. If you have a question you'd like our panel to answer leave a comment!
Sign Up: lnkd.in/g7fYzAdj
Do you want to make your fashion brand 👚more sustainable but don’t know where to start? Join us next week for a webinar with @Treet and @hawkemedia as we dive into case studies and proven tactics for how to implement sustainable practices without major operational disruptions. Register to secure your spot: us06web.zoom.us/webinar/regi…
It’s no secret that the fashion industry isn’t known for being the most sustainable. But fashion brands don’t have to sacrifice profitability for sustainability. Join our webinar with @shoptreet and @HawkeMedia where we’ll dive into practical ways to quickly implement sustainability initiatives that benefit the environment 🌎 and drive revenue 📈.
Register here: us06web.zoom.us/webinar/regi…
#fashion #retail #ecommerce
"We have been looking to optimize our sizing strategy on our website for a while now. WAIR turned out to be the perfect solution." - Elwood Clothing
It's always an honor to help stellar brands like Elwood unlock their true potential with #sizelesscommerce 💪
Want to discover how your brand can achieve similar results in 2023? Follow the link in the comments to learn more 👇
#customerappreciation #success #ecommerce #retail #fashion
McKinsey found that 70% of returns in the fashion industry occur due to poor sizing or fit. In addition, it costs brands 66% of a product's price to process a return 💸
Imagine how much money is left on the table simply because shoppers don't know what size to purchase during their journey. Not to mention the environmental impact associated with returns processing 🌎
So how does your brand go about reducing returns in 2023?
✅ Ditch the size chart: As much as shoppers love to play the role of personal tailor when shopping online (sarcasm), eCommerce sizing tools (like WAIR) eliminate the need for shoppers to measure their bodies by providing them with a personalized and accurate size recommendation based on their unique body dimensions.
✅ Use social proof: What do shoppers trust more than size charts or fit guides? Reviews. Not only do reviews provide valuable information about your product, but they also help the shopper get a clearer idea of how it will look and fit them before purchasing.
✅ Don't skimp on product details: If your brand's products run small, large, or are made with materials that will shrink in the wash, let your shoppers know by including this information on your PDPs. The more information on the product you can provide, the higher the likelihood of a successful purchase.
Returns may be a perpetual inconvenience in the world of eCommerce, but we can still do our part to optimize the shopper journey for success 🙆♀️
What other methods would you add to this list?
#ecommerce #returns #fashion #apparel #retail #sizelesscommerce
In honor of Client Appreciation Day, we're shouting out some of our longstanding brand partners who have been with WAIR since the beginning 💪
Thank you for believing in our vision of #sizelesscommerce. Here's to our shared success in 2023 🥂
#customerappreciation #success #ecommerce #retail #fashion
Online shoppers are turning their living rooms into the new dressing room, and no apparel brand is safe from rising return rates 👀
Instead of simply charging shoppers for returns, a move that will significantly impact loyalty and demand, forward-thinking apparel brands are implementing solutions that address the returns/bracketing issue at its core 💪
Our new blog article will give you a first-hand look into the strategies that your brand can employ to reduce bracketing and drive conversions in 2023 📈
Link to the full article below 👇
getwair.com/blog/what-is-bra…
#ecommerce #returns #fashion #apparel #sizelesscommerce
Innovation. It's what drives industries to reach new heights and deliver unforgettable experiences that shoppers never thought were possible ⬇
However, in the world of fashion eCommerce, sizing remains a crucial element of the shopper journey that has been pushed aside.
Don't believe us? The photo below says it all...
Believe it or not, the size chart on the left was used by a leading retailer in 2007, over 15 years ago. The chart on the right was taken from a prominent DTC brand's website just this morning.
Size charts remain confusing, inaccurate, and a major friction point to conversion. Take a step forward and learn more about WAIR. Your shoppers, conversion rates, and return rates will thank you later.
Link in the comments to learn more 👇
#ecommerce #retail #fashion #apparel #history #sizelesscommerce







