The Affiliate Management Software for SaaS Teams and Marketers 📎 The Modern Affiliate Program Playbook (+Templates): https://xitter.cf/t.co/NNGgaZaqZj
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3 ways affiliates could be quietly eating into your program's ROI 👀
1️⃣ Self-referrals to earn commissions
2️⃣ Coupon sites ranking for your brand without offering discounts
3️⃣ Paid ads bidding on your brand name
Are you paying for new customers or ones you'd get anyway?
In our latest Ask Emmet episode, we cover how to protect your program, improve onboarding & get affiliates actually promoting.
Watch it here: youtube.com/watch?v=n2UOiKiS…
7.6% of affiliates ever send a single referral. Only 1.28% ever make a sale. That’s from the 2k+ active SaaS affiliate programs we analyzed.
So a program with 200 affiliates has about 15 who send anyone your way, and maybe 2 or 3 who actually close a sale.
Most founders respond by recruiting more but the programs that last do the opposite.
Only 15.6% keep operating long term, and the ones that do go back to the handful who are working, find out why, and make it easier for the next batch to copy it.
They also look after the quiet ones in the middle, who would have started if someone had answered their question in the first week.
A bigger list isn’t a bigger program. Activation is the whole game.
The full numbers are in our State of SaaS Affiliate Programs report: rewardful.com/articles/state…
The most damaging thing an affiliate can do isn’t a fake signup.
It’s running search ads on your own brand name, then collecting commission on customers who were already looking for you.
New Ask Emmet is live and we cover that and how to stop it: youtube.com/watch?v=n2UOiKiS…
What affiliates actually care about:
-> Getting paid
-> Getting paid on time
-> Knowing exactly when that will be
Commission rate comes after all three.
The best affiliate you will ever see?
Just the one who actually used the product and told the truth about it.
SaaS founders will spend 3 hours debating button copy and then approve a completely new pricing strategy in a 7-minute Slack thread
The 3 questions that tell you if you're ready for an affiliate program:
-> Is anyone already recommending you unprompted?
-> Can users explain your product in one sentence?
-> Is retention stable enough that a referral won't churn in month one?
(if you're still not sure, our free course walks through the rest: academy.rewardful.com)
We’ve made a lot of FREE stuff for SaaS affiliate marketers.
Like A LOT: playbooks, templates, courses, calculators, guides, AI tools, videos (you name it!)
So we put everything in one place: rewardful.com/library
(your bookmarks folder can thank us later)
You can read Huntr's full story here: rewardful.com/case-studies/h…
We asked 10 great SaaS people how they grow and all their secrets
They gave us some very good answers
So we put them all in one place ➡️ rewardful.com/articles/saas-…
What if you could just ask Claude how to grow your SaaS affiliate program?
We built a Claude Skill that does exactly that!
It’s built on Rewardful’s playbooks, real program data, and years of affiliate marketing experience.
Try it 👇
rewardful.com/skill
Somewhere in your customer list is someone already recommending your SaaS for free.
They mention you in Slack groups.
Send your link to colleagues.
Tell other founders, “We use this. It’s good.”
Your first affiliates might already be right in front of you.
You just need to give them a reason (and a link) to keep spreading the word.