this ad doesn't show the product once it's just two people swing dancing in front of an audience caption: "what it feels like when you start losing weight easily at 50+" that's the entire creative then she drops into a full split and gets back up like it's nothing and the crowd loses it no before/after / no scale / no doctor / no ingredients just the feeling the buyer actually wants most weight loss brands sell the number on the scale this one sells how you'll feel at 50 once it's gone 350 days running added this + a bunch of similar health ads to the swipe file link in the comments

this ad is crazy a guy selling a lung supplement opens by saying he's not going to tell you to quit smoking weed because he isn't quitting either that one line does more than any doctor ever could no lecture / no shame / no "you should really stop" just: you're going to keep smoking, so here's how to look after your lungs while you do then it backs it up with an animated torso showing smoke sitting in your airways every other lung health brand is selling to people who want to quit this one sells to the people who don't, which is most of them 90 days running added this + a bunch of similar ads that break the obvious rule to the swipe file link in the comments

this ad is basically built around one thing an old monk telling you 3 foods to eat for your arteries "3 foods you should start eating right now" orange robes / three bowls on a table / hills in the background he talks about egg yolks, liver and aged garlic like it's ancient wisdom then says he's 74 and his blood pressure is perfect and only then does the garlic supplement come out you're halfway through a "health tips from a monk" video before you realize it's an ad most supplement brands would lead with the product and a list of ingredients this one sells the foods first, then makes the softgel the easy version added this + more of resilia's longest running ads to the swipe file link in the comments

this ad is basically built around one thing a single grey hair begging you to stop plucking her "stop plucking me." that's the whole hook a tiny cartoon hair / a giant hand with tweezers / her getting drowned in box dye later on it feels like a pixar short, not a shampoo ad and somehow it still sells the mechanism better than most beauty ads do plucking makes it come back worse / box dye wrecks the hair around it / the shampoo covers it gently every objection gets handled by the hair herself most hair color brands would show a woman in a bathroom and a before/after this one gives the problem a face and a voice 47 days running added this + a bunch of similar ai animation ads to the swipe file link in the comments

this ad is basically built around one thing "my ankles looked like overfilled water balloons" and she's literally holding a balloon while she says it that's the whole creative woman in a bathrobe / towel on her head / grey compression socks / one orange balloon it looks like it was shot in 10 minutes but you know the exact problem in under 2 seconds and you know who it's for then it walks through everything she already tried: elevating her legs, tight socks, water pills so by the time the product shows up, every alternative has already failed on camera 194 days running most compression brands would lead with mmHg ratings and a medical diagram added this + a bunch of similar circulation ads to the swipe file link in the comments

this ad is basically built around one thing a damaged kidney hosting a podcast about his owner's foamy toilet "bro, there is foam in my guy's toilet every single morning and he has no idea why" that's the first line and you're already hooked cracked potato-looking kidney / neon podcast sign / a healthy pink kidney as the co-host / zero doctors anywhere it sounds too dumb to run and that's exactly why it works most kidney brands would open with a doctor and a chart of filtration rates this one turns the organ into the narrator and lets you eavesdrop on it complaining about you by the time the hydrogen tablets show up you've watched a full minute of what's basically a cartoon added this + a bunch of similar ai animated ads to the swipe file link in the comments