This Visit Tallinn promo is an absolute must-watch ★★★★★
Estonian folk dancing gets an unexpected hip-hop soundtrack in ‘Born from Culture’, a film featuring Tallinn University’s folk dance ensemble Soveldaja.
story > famouscampaigns.com/2026/10/…
LEGO builds a giant wave from 380,000 flowers in Shanghai
The toy brand has turned more than 380,000 hand-built botanical blooms into a giant wave spilling out from Tank Shanghai Art Center. The Botanical Wave takes the brand’s buildable flowers into a public art installation.
The power of sonic branding
Five year ago this week.. Apple got producer A. G. Cook to turn 45yrs of its product sounds into a track to open its Unleashed event.
‘Start Up’ features startup chimes, clicks and everyday noises, remixed into a little hit of nostalgia.
Woolmark puts a see-through billboard in a sheep field
It’s an introduction to ‘Return to Real’, a platform positioning wool as the original wearable tech.
story > famouscampaigns.com/2026/10/…
Mitsubishi gives SUV its own personal raincloud 🌧️
The car brand is touring an Xforce through Kuala Lumpur with its own personal downpour to promote 'Wet Mode', developed for Southeast Asia’s heavy rain.
story > famouscampaigns.com/2026/10/…
AD of the day 🏆
Visit Oslo turns its famous grump into a Christmas musical
Visit Oslo has brought back Halfdan, the deadpan local who spent 2024 telling tourists not to bother, and this time the city answers him in a Christmas musical.
story > famouscampaigns.com/2026/10/…
Here's a brilliant policy from NY ❤️
Mayor Zohran Mamdani made it illegal to trap people in subscriptions: if a business lets you sign up in one click, it has to let you cancel in one click.
Fines start at $525.
👀 This week’s issue just dropped
💡Sharks! Introverts! Tiramisu! Book raves! Why brands are becoming record labels and the airline being sued over a ponytail + the 1920s advertising dodge that built the OXO Tower.
subscribe > famouscampaigns.substack.com…
Street Fighter picks a fight with London’s street signs
Images shared by Paramount on its Instagram feed show signs with “Fighter” added beneath “Street” in the franchise’s distinctive orange lettering.
story > famouscampaigns.com/2026/10/…
Disney chops up its logo to ask ‘Hu Dis?’
The brand has sliced up its famous wordmark for a OOH promoting Hulu shows on the streaming platform asking a familiar text-message question.
story > famouscampaigns.com/2026/10/…
Visit Sweden has launched 'The Introvert Travel Agency'
A holiday planning concept for travellers who would quite like a break from making conversation and book quieter Swedish holidays, with less social pressure and more freedom to explore at their own pace.
story > famouscampaigns.com/2026/10/…
Canadian fashion retailer Aritzia turns its cult puffer jacket into a street-scale installation on New York’s Lower East Side.

