Empowering the world’s leading marketers with high quality location data and actionable insights to better understand, reach and engage consumers.
Los Angeles
Joined February 2009
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We’re excited to announce that Factual is joining @Foursquare! Together we become the independent location leader providing the #1 solutions across audiences, attribution, point-of-interest data, and developer tools for global organizations factual.com/blog/factual-joi…
Factual retweeted
Foursquare has acquired information-sharing startup Factual to position itself as a leader in the location discovery tech market. nytv.to/kv3lO
Factual retweeted
Foursquare Labs' merger with location-focused startup Factual aims to build on its ad-targeting capabilities on.wsj.com/2JLtuz8
Foursquare and Factual are merging. It is Foursquare’s second deal for a location-focused startup in less than a year wsj.com/articles/foursquare-… via @WSJ
Now, more than ever, brands need to engage their customers directly, and shoring up the customer relationship with data-driven insights is just as important as shoring up the bottom line: factual.com/blog/how-to-use-… #locationdata
TLDR: Footfall has significantly decreased across all of the business categories we examined, even grocery and pharmacy. Entertainment has been the worst-hit category and saw a 57% decrease in foot traffic the week of March 16. More insights: factual.com/blog/covid-19-fi… #locationdata
ICYMI: We're offering free access to our Places Insights product to all Factual customers. factual.com/blog/factual-off… #locationdata
Despite significant uncertainty over the coming weeks and months, we are committed to delivering the data and services you need to keep business moving: factual.com/blog/factual-off… #locationdata
Our data shows that countries such as Japan and Australia have been experiencing a steady decline in foot traffic to restaurants and bars beginning mid-February, but we're not seeing the same national trend in the US yet. factual.com/blog/factual-fin… #locationdata
To help understand the impact of Covid-19, we examined visitation to physical locations in various business categories over the past 4 weeks. Here's a look at what's happening: factual.com/blog/factual-fin… #locationdata
Come along to @IABEurope Virtual Programmatic Day H1 on 28th April to hear @rosswebster discuss transparency in #programmatic with a stellar line up of speakers. #adtech #Advertising #dataprivacy #location
bit.ly/2IIzVm2
How location data has helped @TGIFridays identify look-alike audiences, target competitive customers who may be dining at nearby locations, and more: viewcontent2.emarketer.com/C… @BlakeDroesch #locationdata
Did You Know💡Marketers can leverage data-driven solutions to deliver sequential messaging to amplify the impact of their #OOH campaigns: factual.com/blog/how-locatio… @DevinMarsh #marketing
Factual retweeted
For those at #RampUp2020 today, stop by the Data Store Lounge in the Cirque Room to meet our data store partners @Webbula @Leadspace @AffinityAnswers and @factual.
"With a more organized data operation, marketing leads can pay once, get better data and leverage it for multiple use cases. And most importantly, they can improve their ROI." More from @oceanfine: adexchanger.com/ad-exchange-… #data #marketing
