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Here’s my entire creator business model in 4 graphics 🔥
With this model, everyone can be a creator, build an audience, and make money online.
But not only that, you get to do what you love, work with people that you like, and make an impact while making an income.
This is your reminder that people’s perception of you is exactly that:
Their *perception* of you.
It’s a lens. A perspective. A mirror.
It is not you. It is not about you. It does not mean anything about you.
It says a whole lot about their worldview, upbringing, and general life experience.
It says 0% nada zilch nothing about you.
So the absolute best thing you can do when someone judges you in real life or on the internet is to simply agree with them.
Because what they’re saying about you, from their perspective, IS true.
To defend yourself is to tell them not to believe what they see with their own eyes.
It doesn’t change them. It doesn’t prove them wrong. It just feels like gaslighting.
Instead learn to trust your own view of yourself instead of deferring to someone else’s.
True confidence comes from allowing others to have their experience whether or not it agrees with yours.
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I don't know if anybody else is seeing this but AI agents literally just became viable in like the last 7 days.
I mean I've been watching this space (and been deep down the rabbit hole) for the entire last year.
AI is probably the most over-hyped tech we've ever seen.
Yes it's cool. Yes it's growing fast.
But also yes content creators want you to think their OpenClaw is building them a trillion dollar business and the only thing they have to show for it is a to-do app they built.
It's been completely overhyped and simultaneously underutilized.
But then a week ago suddenly it snapped.
I'm now automating EVERYTHING in my business.
Making PDFs/lead magnets, building landing pages, automating lead gen, qualifying prospects, writing video outlines, researching TikTok and Reddit and X.
(Oh not to mention when people submit bugs in my app Whisper an agent kicks off and fixes the bug before I even hear about it. The software is literally building itself...)
I only want to do anything once ever again. And not even that. I just make the AI do it, train it on the process, do a few review loops, optimize it, and now the next time I need to do it's just a slash command or a slack message away.
Yeah I know I'm a freakin nerd.
But it's really fun.
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When you realize the best way to deal with haters is to just agree with them because what they're saying is true from their viewpoint and nothing you do will change that.
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There are 2 approaches to making change in the world:
1. Destroying what you think is wrong
2. Building what you think is right
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"I think empathy is a made up New Age term that does a lot of damage."
-Charlie Kirk
If anything, this week has proven this to be true.
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Let me clarify what I mean.
And what I think Charlie meant too.
Because I’ve seen a lot of people cherry-picking this quote and taking it out of context this week to make a point.
And that’s neither honest nor helpful.
But here’s why I think it’s true.
I believe that people generally act out of self-interest.
Excepting maybe a small subset of the population that is truly empathetic (in feeling) and altruistic (in action).
But most people are selfish.
And I actually don’t think this is a bad thing.
Our brains are hardwired for survival. For self-protection.
It’s a totally natural, human response to living in the world.
→ Fawning is a very common psychological response to danger
→ People pleasing is just another form of self-preservation
→ Most empathy comes from a need to be a certain way to fit a social identity
So I think if most people honestly looked inward at their true motivations, they’d find that most of the time they’re acting out of self-preservation far more than true caring for someone else.
It’s just that most people either aren’t aware of it or aren’t willing to admit it.
But not only is this not a bad thing.
I actually think it’s a GOOD thing.
Because when people start worrying about their own business, they also stop getting caught up in other peoples’ business.
On a surface level I think the world would be a much better place if more people just worried about themselves and stopped worrying about what other people do (which you have no control over by the way)
It’s like 2 sides of the same coin.
Byron Katie, when asked if she trusts people, responded, “I trust people to do what they do.”
What other option is there? Get triggered and bothered and lash out in unreasonable ways? Where’s the empathy in that?
But that’s just the surface level. So here’s the deeper one:
When people start truly caring about themselves…
And I’m not talking about narcissistic selfish arrogance (those are symptoms of self hate more than self love)
I’m talking about true empathy, true compassion, true love and acceptance for who you are.
Above all else.
That compassion naturally extends outward to other people.
It’s like putting your own oxygen mask on before helping others.
Most people are so caught up in self loathing and insecurity that they couldn’t truly care about another person if their life depended on it.
But at our core we ARE light, compassion, and love.
It’s our natural state.
When you get in touch with that, and truly care for your self…
There’s no need to “feign” empathy toward others to look a certain way or to fit a social norm or political ideology.
You’ll find so much compassion in yourself that loving others is the only option.
And that’s where true “empathy”, or rather sympathy, comes from.
If you listen to the full clip, what Charlie was actually saying is that he prefers the term “sympathy”, which is more honest.
When you’re empathetic toward people that agree with you, and nasty toward people who don’t.
That’s not empathy.
When you’re using empathy as justification to push a political agenda.
That’s not empathy.
It’s an attempt to morph the world (and yourself) to fit an identity that makes you fit in.
The only true sympathy that exists comes from deep in your being, and it starts with having it for yourself.
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Yes AND actually do something in the real world that people want to pay attention to and follow.
Just posting snapshots of your mediocre life isn’t going to do anything.
Change your avatar to a real photo of you
Write something interesting in your bio
Tweet about what happened to you today, what you fought about with your gf/bf/wife/family, what opinion you have about a certain topic
Be yourself!!!!!!
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Building a following on X is so INSANELY easy it's crazy so many small accounts are stuck.
I've gained over 2000+ followers on X in the last 10 years
and this is all I do: 🧵
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Over the past 3 months I’ve become a full-on software developer.
What started as just “vibe coding” with AI very quickly turned into full-on software engineering.
But I'm loving it.
Shipping our next update soon and this is a big one.
Sets the foundation for going big with this soon.
You won't believe how easy it is to turn your ideas and frameworks into high-performing content.
Watch out.
P.S. the app is still in early access but go here if you want to get on the list 👉 usewhisper.ai
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My book just went LIVE on Amazon 🎉
If you're a creator, entrepreneur, or anybody who wants to do what you love and build a business out of it, this book is for you.
To celebrate the launch, this week only, I've slashed the price by 40%.
Plus I'm gonna give you a bunch of my best content creation tools when you buy.
Here's how to get it:
Step 1: Go to the link below to buy
Step 2: Enter your order # on that page
Step 3: Check your email for your bonuses!
I'm so excited to get this book out to you all and help you on your creator journey.
This book has been a labor of love, and now it's time to take it to the masses.
In Create Don't Capture, you'll learn what it really takes to be a creator in today's day and age.
It's not just another fluff content creation book...
It's a manifesto for anybody who has something to share with the world, and wants to build an audience and monetize it.
I'll put the link in the first comment below 👇
After you buy it, come back and leave a comment saying "GOT MINE!" so I can celebrate with you.
Let's go 🔥
PS. if you have an audience or clients that would love this book, consider grabbing a few extra copies (while it's discounted) to give as gifts or do a giveaway to boost your reach on social media. They make great gifts and your clients will LOVE it.
Podcast with the LEGEND @russellbrunson 🚀
I joked with Russell that his name shows up in my book more times than mine does 😅
But for real... he’s had a massive impact on my journey up to this point.
So it was awesome to sit down with him and hash it all out, raw and unfiltered.
The full hour-long podcast is coming soon.
I’ll let you know as soon as it’s live!
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There’s still limited edition copies of my book left! Go here to get one before they’re gone 👉 createdontcapture.com
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