📢 Introducing a new Share of Ear feature: The Crosstab Explorer 📢 Using the Crosstab Explorer, subscribers can now toggle among a variety of different crosstabs and listening usage categories to compare usage across audience segments. Our Insight this week uses the Crosstab Explorer dashboard to better understand how Republicans, Democrats, and Independents spend time with audio. ➡️ ssrs.com/insights/share-of-e…

🎙️For years, the industry has debated whether video podcasts would eventually replace audio. New audience data suggests something very different: Podcast consumers are embracing both formats at nearly identical rates. ⭐Join us for the @SiriusXMMedia webinar this Wednesday, featuring insights presented by @Meg_Laz and research conducted by Edison for SiriusXM Media. ➡️Learn more and register for this free session: bigmarker.com/sxmmedia/the-f…

🎙️ What do weekly podcast consumers really care about when choosing a podcast to listen to or watch? In our latest edition of Weekly Insights, we use Edison Podcast Metrics™ to explore what matters most when browsing podcast titles. ssrs.com/insights/pod-that-i…

🚗 Americans ages 13 to 34 spend an average of just under one hour per day listening to audio in the car. How much of that listening time is spent with ad-supported audio sources? In our latest edition of Weekly Insights, we turn to Share of Ear® data to find out. ssrs.com/insights/riding-wit…

📢THIS THURSDAY join us for our webinar with @SpokenPress and learn about the findings from our recent study on AI and human audiobook narration, including: 📊How each audiobook narration style performed in a blinded test, including where human narration rated highest and where AI narration rated highest 🔍What listeners revealed they want most in audiobook narration and what this signals to publishers ➡️How willingness to listen changed after the AI audiobook narration was revealed 📚Purchase intent for AI-narrated audiobooks 🚨And more! Register today: ssrs.zoom.us/webinar/registe…

Join us for our upcoming webinar with @SpokenPress, where we'll review findings from our recent study on AI and human audiobook narration, including: 📊How each audiobook narration style performed in a blinded test, including where human narration rated highest and where AI narration rated highest 🔍What listeners revealed they want most in audiobook narration and what this signals to publishers ➡️How willingness to listen changed after the AI audiobook narration was revealed 📚Purchase intent for AI-narrated audiobooks 🚨And more! Register today: ssrs.zoom.us/webinar/registe…

🎧 In this edition of Weekly Insights, we use Share of Ear data to explore how certain ad-supported audio platforms are more efficient than others at reaching Republicans, Democrats, and Independents. ➡️ Read more: ssrs.com/insights/which-audi…

🎙️ Business is one of the most popular podcast genres in the U.S., reaching close to ten million Americans weekly. In our latest edition of Weekly Insights, we highlight the ten Business podcasts with the largest weekly U.S. audiences among consumers ages 13+, according to Edison Podcast Metrics. ➡️ ssrs.com/insights/the-podcas…

📢 Edison Research at SSRS Announces the Top 50 Podcasts in the U.S. for Q2 2026 from Edison Podcast Metrics 📊 Highlights: ➡️The Joe Rogan Experience, Crime Junkie, and The Daily remain in the top three spots ➡️The Diary of a CEO with Steven Bartlett reaches a record high, breaking into the top 20 for the first time ➡️The Rest is History, The Why Files, and The Bulwark enter the top 50 for the first time 🔎Learn more about the Q2 findings: ssrs.com/news/the-top-50-pod… @ssrs_research @joerogan @CrimeJunkiePod @nytimes @TheRestHistory @OMGTheWhyFiles @BulwarkOnline @StevenBartlett

AI Narration vs. Human Narration - A Live Podcast Thu, Jul 23 • 1 PM EDT In this episode, we delve into groundbreaking new data from Edison Research that found U.S. fiction audiobook listeners prefer Spoken’s multi-cast AI narration to that of human narrators. The study, the largest ever of its kind, surveyed over 1,000 fiction audiobook listeners who blind-tested human narration against Spoken's Multi-Cast™ AI narration. To help us understand the data, we’re joined by Phil Marshall, founder of Spoken, and Megan Lazovick, vice president at Edison Research at SSRS. RSVP now, and get reminders of the live show date! eventbrite.com/e/ai-narratio…

➡️In the largest study of its kind, U.S. fiction audiobook listeners rated Spoken's Multi-Cast™ AI narration higher than human narration. 📢Join @SpokenPress Founder & CEO Phil Marshall and Megan Lazovick, VP at Edison Research at SSRS, for a candid roundtable on the results. Ask us anything. We'll walk through the survey methodology, what we asked, and how respondents answered — plus what this means for backlist titles sitting untapped, and where things go from here. spoken.press/spokenroundtabl…

🚗 The presence of an in-car infotainment system doesn’t automatically mean that all in-car listening is digital—but it does mean a massive increase in the amount of time spent with digital sources. ➡️ Read our latest edition of Weekly Insights to learn more: ssrs.com/insights/in-car-inf…

A new Edison Research at SSRS study commissioned by @SpokenPress, an AI audiobook company, revealed that the company’s multi-voice productions achieved a higher favorability rating than human-narrated productions. Read the @Variety article: variety.com/2026/digital/new…

.@SpokenPress Multi-Cast™ (AI) narration now rivals — and in key measures outperforms — professional human narration for character-driven fiction, according to a national study conducted by Edison Research at SSRS. spoken.press/edisonsurvey

📊 YouTube has risen to the top as the most popular service used for podcast consumption in the UK, nearly two years after it edged out Spotify in the U.S for the first time. Our latest edition of Weekly Insights takes a closer look at the trend ➡️ edisonresearch.com/youtube-s…

📢The UK Podcast Consumer 2026 Webinar will be held next Thursday, July 16, at 2pm BST (London)/9am EDT (New York). 📊Backed by an unmatched depth of original research, Gabriel Soto will deliver a comprehensive view of podcast consumption in the UK. 🔍Among the findings, the study will showcase key behavioral trends, such as YouTube’s rise to the top as the UK’s go-to podcast service. It will reveal UK podcast audience attitudes towards AI in the medium, and highlight why advertisers should include podcasting in their marketing playbook. ➡️Register today: us02web.zoom.us/webinar/regi…

📈 Over the history of Share of Ear, we have documented many megatrends that show how audio consumption has changed. One of the most consistent trends has been the shift in time spent from “linear” forms of audio to on-demand platforms. Read our latest edition of Weekly Insights for more: edisonresearch.com/time-spen…

📻 Commercial radio remains Australia's most-reached audio platform. The 2026 Infinite Dial Australia from Edison Research at SSRS, in partnership with Commercial Radio & Audio, LiSTNR, Tapt Media, ACE, Nova Entertainment, and ARN, finds that commercial radio reaches four times as many Australians weekly as ad-supported Spotify. The report also highlights continued podcast growth, with 55% of Australians age 10+ now consuming podcasts monthly, up from 52% in 2025. ➡️ Explore the full report: cra.au/infinite-dial-2026

⏱️How long should your podcast episodes be? We partnered with @Ausha_EN to look for some clues within the top shows in the UK. ➡️ Read our latest edition of Weekly Insights to learn more: edisonresearch.com/average-e…