ecommerce

It’s live. The UCP integration hub just appeared in a client’s Merchant Center, and there’s a tab Google left out of the announcement. Quick context: UCP (Universal Commerce Protocol) is Google’s new open standard for agentic commerce. It lets shoppers check out on free listings directly inside AI Mode and Gemini. Google’s help doc covers onboarding: implement UCP, test in the sandbox, validate, go live. What it doesn’t cover is the Analytics tab that is now showing for a client of mine. Here’s what it tracks: 🛒 Transfers to merchant cart The shopper builds a cart on Google, then gets handed off to your site to finish checkout. → Cart transfers → Average cart value → Average product count → Average product value ⚡ Native checkout on Google The purchase is completed entirely on Google. The shopper never visits your site (but is credited to the organic shopping channel). → Buy button clicks → Purchase count → Average order value → Average product count → Average product value 🔗 Account linking This tracks shoppers linking their account with your store, so things like loyalty and saved details can carry across into the AI experience. Why this matters: For the first time, you can measure agentic commerce as a separate channel. You’ll see how many sales start in AI Mode or Gemini, and whether they finish on Google or on your site. If AI checkout takes off, “native checkout vs cart transfer” is going to be a big debate. Your share of conversions happening off-site is a metric that I will be curious to track for my clients that have opted in. Rollout notes: • Rolling out gradually in the US (it is showing for a US client of mine) • Australia and Canada are expected next year • Technical UCP implementation is required before onboarding

We just launched Shopify Editions Fall 2026 🍁 Here's the technical breakdown of how we built it 🧵

I want to run a user survey on a shopify store to get feedback - missing info, what could be improved etc. What apps would you recommend? #shopify

ANNOUNCEMENT: We’re hiring a Head of Content! This person will lead us to success in @ecommcowboy’s efforts across X, LinkedIn, YouTube, and more. You’ll work closely with me + @colindougherty. With mentorship to maximize your success — we want an intelligent, hungry person (i.e. dawg) to take this role. Over the next few years, become the top 0.1% in how to win on social and learn everything we know about DTC along the way. When you leave, you’ll have world-beating abilities. Why this role is a dream job: - Become an expert in internet entrepreneurship and social (spending lots of time w/ me) along the way. - Work from anywhere; remote is fine. - Small team, you’ll be exposed to everything. - Work in LIVE media: every day is gameday. - Meet the best and brightest in consumer. - Clear, defined mission. This is NOT an editor or low-level job. You’re gathering data, defining strategy, and making it happen from conception to publishing. – This is the most critical role we’ll hire for this year! Below is a video of why this is the most important post I’ll make all year, and in the comments is a full job description. – To apply: DM @chrislukehall and record a 1-minute video introducing yourself. Explain why you’re a good fit. PS - retweets/replies/bookmarks to this are much appreciated so we get the word out!

Salience is now live: connect your website for free and start measuring first-party data that most teams never see, let alone act on. Your server and CDN logs show what is actually reaching your site, what gets requested, how often crawlers return, what your infrastructure serves them and where things go wrong. Built alongside my co-founders @ndredding and @channel5 , Salience is designed to make that raw log data genuinely useful and actionable in real time. That includes seeing how search engines and AI crawlers such as ChatGPT and Claude interact with your site: which pages they visit, how frequently they return, what they request and whether they encounter errors. We originally built it off the back of problems we were solving for clients, particularly around crawling, indexing, and AI visibility across products, collections and editorial content, and large marketplace listing websites while giving teams access to a layer of insight they’d rarely had before. It’s designed for a broad range of sites, from Shopify and BigCommerce stores through to publishers, marketplaces and larger businesses running custom technology stacks. It’s also useful beyond #SEO and search, with insights for development, content and security teams, whether you’re in-house, an agency or a consultant. We’ve already had some great feedback from beta users, so thank you to everyone who has tested it so far. We’d love more of it: what’s useful, what’s missing and what could be better. There’s a working demo to explore, or you can connect a production site for free and see what your own data tells you. Please share it with anyone on your team who might find it useful. Visit: salience.com for more detail.

There’s a new way to design stores on Shopify Introducing Canvas See your whole store at once. Click any detail to edit or tell Sidekick what you want to build.