💡EU research promises solutions to agriculture. In the meantime, companies hold digital tools to simplify paperwork that consumes farmers' time. 2 sessions at the Congress are tackling the same question: does any of it actually reach the farm gate? 3⃣ Horizon Europe projects were showcased, with Copa Cogeca on the ground to make sure research serves farmers’ needs. @UmbertoDP, Director for Resilience, Innovation and Social Affairs, opened with the principle that should govern every euro of EU research money: innovation is value creation and only counts when it can be adopted creating benefits for farmers. Projects make the case in practice: @EUFarmBook is an AI tool which is pulling the practical outputs of EU-funded research into one findable, accessible, multilingual reference point; BALANCE is testing nature-positive farming systems that combine restoration with production, on the premise that biodiversity and farm profitability are not enemies to be traded off; And @eu4advice is running 4 Living Labs in Spain, the Netherlands, Ireland and Hungary, where producers, advisors, researchers and consumers co-create solutions in real-life conditions. The Special Workshop on digital labelling takes the same fight to the administrative end. Every farmer knows the real cost of a paper label: hours in the office that should be hours in the field. At the centre of the session is #AgriGuide, developed by @CropLifeEU together with Copa Cogeca and partner. @COPACOGECA Secretary General Elli Tsiforou sets the bar: digitalisation must deliver tangible simplification, not move the paperwork to a screen. 🌐Jelte Wiersma of @CEMAagri emphasised on interoperability, because a digital label that can't talk to the machinery already in use is just another silo. 🖇️What links the two sessions is one conviction: knowledge and tools are only worth having if they are accessible and efficient; and only if the farming and cooperative sectors are involved from day one, not invited to the closing conference. #AgriGuide #DigitalFarming #Simplification