📖 Author of Building a StoryBrand 💬 Helping businesses clarify their message 👉Dad | Founder of StoryBrand 🚨 FREE Guide

Nashville, TN
Joined March 2008
Ever wondered how my sweater collection seems to be endless? Here's a peek behind the curtain. What would people say you spend too much money on?
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Donald Miller retweeted
If customers can't explain what you do, you're losing sales every day. Sometimes, you're too close to your business to explain what you do in a way that makes sense to your ideal customer. Lee LeFever calls this the "curse of knowledge."
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What to grow your business faster? Say Less. It feels counterproductive, but the less you say, the more they will understand what problem you are solving for them.
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Real leadership creates safety. Disagreement isn't disrespect, it's depth. The best leaders invite it in. What's your team culture? It's never too late to change.
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Fathers of daughters: You are the first man she loves. You will set the bar for what she expects from a man. You will define what masculine strength is about (provision and protection), and you are teaching her what God’s unconditional love feels like. You are actively resolving a thousand problems she never has to have because she had a good dad. You are important, and I am cheering you on. #personaldevelopment #fatherhood
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Time for a self-audit. Head to your website and answer these 4 questions. Come back and tell me how you did. ⬇️⬇️ #messagingexpert #messagingcoach #messaging
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What an incredible time in NYC with my Mastermind. These sessions are incredible because I get to meet with these incredible business owners, authors, and leaders in their industries for intense trainings. However, we also know how to have a lot of fun. Great dinners, cocktails, and Broadway shows rounded out a fantastic week. Want to join my Mastermind? Click here: storybrandmastermind.com
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You don’t always need a bigger marketing budget. You need a clearer message. When people immediately understand what you do, they’re more likely to become customers. That’s how you grow WITHOUT simply spending more to get noticed.
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Don’t spend your days giving the best to your work only to come home grouchy and avoidant. The people who know you best should get the best of you. #personalgrowth #personaldevelopment #growthjourney
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If your marketing isn't converting into sales, it's likely because of bad messaging. If your messaging is confusing, takes time to understand, or is clever but not clear... your audience will find somewhere else to spend their money. That is why I developed the 4 Rules of Messaging. These are easy-to-follow rules that give your messaging (website, elevator pitch, flyers, etc.) the framework it needs to convert into sales. Follow this link to reserve your seat for my live 4 Rules Webinar on October 21st: storybrand.com/4-rules-of-me…
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Donald Miller retweeted
If your customer can't repeat your message, you just lost your best salesperson. Make your message repeatable, and watch your word-of-mouth marketing grow.
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This or that: Autumn Edition 🍂 🍎 Some of these choices were much harder than others! Which of my autumn choices do you agree with? #thisorthat #gettoknowme #donaldmiller
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Vision isn’t everything. Vision and execution together is everything.
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Here’s how to tell if you need to break up with somebody…
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If I owned a gym, this is how I'd differentiate myself in the marketplace ➡️
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When I have to travel, I never want to check a bag. Here’s my packing travel hack…
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🤔 Feel like your marketing is lost in the noise? It's time to stand out and attract the right customers! Join our 4 Rules of Messaging Webinar TOMORROW, designed to clarify your message for more sales. Click here to join this LIVE event: storybrand.com/4-rules-of-me…
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These are the 3 most important things I'm teaching my daughter about life...
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Tired of being ignored? Your business doesn’t need more attention. ➡️ It needs a clearer message. Let me send you my free messaging guide: storybrand.com/the-4-rules-o… #storybrand #marketing #brandmessaging #businessgrowth #bizcoaching
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➡️ I’m learning this even more as a father. If I seek to understand rather than coerce the interaction remains human and helpful. If I railroad my way, trust deteriorates. Of course, when parenting, my job is to protect, but I can still understand a child’s desires and frustrations and honor their right to feel. #personalgrowth #businessgrowth
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