
Official Twitter for Disney Advertising. © Rooted in Legacy. Focused on Tomorrow. #DisneyUnrivaled ✨
Joined April 2012
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Disney’s Rita Ferro sat down with 3C Ventures’ Michael Kassan on the Good Company podcast to share her perspective on how Disney is reimagining the relationship between brands, content and consumers.
They discuss the growing power of live sports and entertainment, how technology is unlocking new possibilities for advertisers, and why connecting with fans beyond the screen is more important than ever.
Listen to the full conversation here: iheart.com/podcast/1119-good…
Disney's Rita Ferro will be honored with the Excellence in Leadership Legacy Award at ¡HOLA!’s Latina Powerhouse 100 Gala next week, celebrating 100 influential Latina women whose work is making an impact across the United States and Latin America.
variety.com/2026/tv/news/rit…
This week at the ANA Masters of Marketing Conference Disney's John Campbell joined Sherina Smith, CMO at American Family Insurance, and showrunner Claire Kosloff for an inside look at the making of Designed to Last, a branded reality competition series on @hulu
The best conversations don’t always give you easy answers. They give you new ways to think. We brought together voices from across the industry to unpack what’s changing in streaming.
Thanks for watching - there’s more to decode soon.
🎬Watch the series: lnkd.in/gC3w6HgW
🎉 Big News. Big Moment.
Disney Decoded has been named one of the Top 20 Moments of 2026 in the ATM Moment Awards !
Now comes the fun part - we'd love your support!
🏆 Vote for Disney Decoded: atm.media/vote
🎬 Catch up on the series: lnkd.in/gC3w6HgW
Last week we brought the Disney story to life at Advertising Week New York!
From music and sports to technology and innovation, we sparked conversations and explored what’s next in advertising, showcasing the possibilities when Disney’s brands, stories and experiences connect.
At @AWNewYork_, @espn 's Mike Greenberg, Desmond Howard and Rex Ryan, joined by Disney Advertising’s Danielle Brown, shared our Football Playbook for brand's success with expert coverage and analysis all season long.
Disney is THE destination for Football, Fandom and Brands. 🏈
The way audiences watch is changing. So is what brands can do.
The final chapter of Disney Decoded looks at new ways for brands to connect with audiences – from the big moments more personal and interactive experiences.
Watch Chapter 6 --> lnkd.in/gC3w6HgW
Disney’s music ecosystem took the stage at #AWNY 2026!
Rob Mills shared Disney’s commitment to creating year-round live moments and John Campbell shared how brands can be part of them. For the grand finale, @andygrammer joined for a surprise performance of his new single 🎶
✨New York, we're ready.
From the Great Minds Stage to so many more can't-miss moments throughout Advertising Week NY, Disney Advertising is bringing the energy, the insights, and the conversations that matter most. See you at #AWNY! 🎤⚡ @HollywoodRecs
Last night at She Runs It’s Night of Networking Unplugged, Disney Advertising’s Christina Carey Dunleavey shared how fandom can help brands build authentic connections rooted in the audience and experience.
Thank you to She Runs It for a great evening of conversation!
Congratulations to our Disney Advertising honorees Theresa Palmieri and Kelly Collins, named to Cablefax’s Most Powerful Women, and Erika Wilson, recognized among AdExchanger’s Top Women in Media & Ad Tech!
Dancing with the Stars is back – and the ballroom is buzzing! 🪩💃
In an interview with Marketing Brew, we shared what’s driving brand demand this season and how we're connecting them with fans across every touchpoint
Read more: marketingbrew.com/stories/da…
Stop reporting on activity. Start proving impact.
Chapter 5 of Disney Decoded shows what happens when measurement becomes a strength - optimized outcomes, real impact, and the confidence to grow.
Watch Now -> lnkd.in/gC3w6HgW
At the Variety Entertainment & Technology Summit, Josh Mattison joined “The New Era of the TV Business” panel to discuss how innovation is transforming the advertiser experience at Disney and helping brands follow the fan journey.
Read more here: variety.com/2026/digital/new…

























