Diagonal Comms, led by Matt Bishop, provides strategic comms/PR based on expertise and passionate commitment to deliver to our clients' objectives
Joined April 2023
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WHO WE ARE 📢
Founded in June 2023 to deliver strategic, sophisticated, no-nonsense comms, based on peerless expertise and a passionate commitment to deliver against our clients’ objectives, this is Diagonal Comms.
Coverage. Traction. Awareness. Eyeballs. We get it at Diagonal.
What do multiple triple-headers at the end of a Formula 1 season really feel like? 🥵
Diagonal client Dr Elina Haukipuro details exactly that, and the wider toll of delivering constant performance, in the PlanetF1 feature below, placed by our team 👇
planetf1.com/news/f1-2026-ca…
At the end of September, Diagonal client EVESO completed its inaugral rally, combining automotive power, natural beauty, and community 👊
Read all about the Absaroka Run, which represented a landmark step in EVESO’s development, in the article below ⬇️
linkedin.com/pulse/absaroka-…
Yesterday evening, we announced on behalf of Tom Hartley Jnr that they are offering for sale 5 highly significant McLaren F1 cars, each presented directly by McLaren Racing 🏎️
What a collection it is, spanning 32 years of the reigning Constructors' Champions' F1 history ✨
In the latest column by @RacingPrideHQ CEO Matthew-Harriet Randall for @grandprix247, we celebrate two important landmarks: International LGBTQ+ History Month and International Coming Out Day 🏳️🌈
Read more about their significance and tie to F1 below ⬇️
grandprix247.com/special-fea…
Today, Diagonal Comms was revealed as one of Formulate XP’s five ‘Driving Partners’. 🚀
We’re excited to work with Formulate XP and the four other Driving Partners to improve the value of motorsport sponsorships🙌
To find out more, head to formulatexp.com/➡️
The last dance in 2026 🕺
This weekend, our team will be at Brands Hatch providing a full press office function for the @BTCC for one final time in 2026.
Ash Sutton has already claimed a record-breaking fifth title, but there are Independent crowns still up for grabs 🍿
It’s Race Week for the final time in 2026, and there are still scores to settle 👀
Who comes out on top on Independents Day?
#BTCC
Last weekend, Diagonal client Dr. Elina Haukipuro was on the ground at the Azerbaijan GP 🇦🇿
We placed numerous interviews on behalf of Elina during and in the lead-up to the race, including with @RACERHQ, @Planet_F1, and this piece from @thetimes below 👇
thetimes.com/sport/formula-o…
Ash Sutton secured an unassailable lead on his way to a record-breaking fifth @BTCC title last weekend 🏆
Should the mighty achievement enter him into the conversation for BBC SPOTY? Read more in the @Daily_Express article we placed for the BTCC below ⬇️
express.co.uk/sport/f1-autos…
At the end of this week, Diagonal client EVESO will begin its inaugural rally 🏔️🚗
Founder & CEO Alex Waters and his team will take an invite-only group through some of North America’s finest landscapes and roads 👊
Keep up with the action on EVESO's Instagram and LinkedIn 🖥️
Nichols Cars debuts the first customer N1A 🤩
Diagonal Comms client Nichols Cars reached an important milestone last weekend, as they debuted their first customer N1A at the brand-new Madring circuit 🇪🇸🏎️
Doesn't it look fantastic?!
Powering diversity and inclusion from the ground up 🏗️
How is Diagonal client @RacingPrideHQ making an impact on young careers among underrepresented demographics?
Learn more in the latest @grandprix247 column by CEO Matthew-Harriet Randall below 👇
grandprix247.com/f1-opinion/…
Three races. Three different winners. 🏆3️⃣
We're approaching the final rounds of the season with our client, the @BTCC, but we're by no means slowing up 👊
Read all about last weekend's action at Croft in the press release written and distributed by our team below ⬇️
📰 Trio of winners deliver at Croft
A rain-affected opener, a landmark career victory and a commanding finale shaped an eventful weekend at Croft, while several championship contenders hit trouble along the way.
The 2026 season now heads to Silverstone with only two events remaining.
👉 Click here for the full report: btcc.net/trio-of-winners-del…
#BTCC
As our team reviews another action-packed weekend in the @BTCC, it's CPRL's Adam Morgan and NAPA Racing UK's Ash Sutton who shine brightest ✨📝
Championship leader Sutton now sits 98 points clear of Ingram, while two wins for Morgan launch him to fourth in the standings 🚀
📰 Morgan's moment to shine
Adam Morgan doubled up with two victories at Donington Park, while Dan Cammish claimed the other win of the weekend as Ash Sutton extended his advantage at the top of the Drivers’ standings.
👉 Click here for more from Donington Park: btcc.net/morgan-s-moment-to-…
#BTCC
Diagonal client EVESO Bozeman spent last week out of town, as Founder & CEO Alex Waters and his team headed to California for one of the US's most famous automotive events: Monterey Car Week.
See some highlight snaps straight from EVESO's owned social media channels below ⬇️📸
What really goes on during the F1 summer break? ☀️🤔
Diagonal client Dr. Elina Haukipuro recently shared her unique insight into all facets of summer break routines and structure with @RACERHQ.
Read the full feature, which our team placed, below 👇
racer.com/2026/08/07/for-f1-…
From the NFL to EVESO 🏈🏎️
We recently interviewed NFL vested veteran Connor McGovern for our client, EVESO Bozeman 👊
Part of the EVESO advisory team and an expert in JDM cars, Connor allowed us to share a new perspective on the Montana-based project ⬇️
eveso.com/blog/from-the-nfl-…
Celebrating 100 years since the first British Grand Prix at Brooklands 🇬🇧🏳️🌈🗓️
In the latest edition of our client @RacingPride's @grandprix247 column, CEO Matthew Harriet-Randall discusses the LGBTQ+ community's intrinsic link to British motorsport 👇
grandprix247.com/f1-history/…
That's 50% of the 2026 season complete for our client, the @BTCC ✅
Ahead of the championship's annual visit to Knockhill, Scotland, in just over one week, enjoy the atmosphere of Rounds 13, 14, and 15 in the video produced by the Diagonal team below 📽️
The beauty of the BTCC, captured in still shots 🤌
Thruxton is complete, the BTCC is back… We’ll see you at Knockhill! 🏴
#BTCC
On behalf of our client the @BTCC, we at Diagonal announced today that TOCA has extended its BTCC UK free-to-air television agreement with ITV until at least 2030 📢
One of the longest and strongest relationships in UK television and British sporting history continues 💪📺
📰 BREAKING: TOCA and ITV agree new multi-year television contract
Live BTCC coverage and extensive highlights to continue until at least 2030
"I’m extremely pleased and proud to have finalised our new contract with the ITV Network, thus continuing our excellent and continually expansive broadcast partnership for the BTCC and its support championships into an incredible 27th year.” - Alan Gow, BTCC Chief Executive
“This new deal continues our long-standing commitment to broadcast the very best British Touring Car Championship action, free-to-air, for the UK audience on ITV.” - Niall Sloane, ITV Director of Sport
👉 Click here for more information: btcc.net/toca-and-itv-agree-…
#BTCC
In the latest instalment of a new written series for our client EVESO, you can hear from Matt Williams, the founder and former CEO of Apex Motor Club, who is part of the EVESO advisory team ⛰️
If anyone's worth listening to about auto clubs, it's Matt 👇
eveso.com/blog/a-true-expert…
