Comprehensive SEO and digital marketing databases and API solutions
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Joined July 2017
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3 of our last 10 updates came straight from our users.
Someone asked "can you?", we said "sure":
→ Keywords for Site takes a page URL now
→ Google Shopping's "& more" is in the Merchant API
→ Google's new store groups are in popular_products and hotel_pack
The other 7 👇
Also shipped: a 5× higher rate limit (2K → 10K requests/min), a Codex plugin, a new checks array in organic results and more.
Full changelog: dataforseo.com/updates
What should be in the next digest?
We analyzed 190M keywords, 137.9M Google AI answers and 27.5M ChatGPT answers.
Google AI Overviews: 5.93% → 61.43% of US results. 10× in 23 months.
→ Featured snippets lost 95% of their presence
→ The top site in AI Overviews isn't near the top in ChatGPT
Full report 👇
Search Insider 2026 is free and open to everyone: l.dataforseo.com/4sEzD4I
Inside: features, industries, keywords, clicks, citations and communities. All US, English (backlink data - global)
Every table comes with its sample size.
Which finding surprised you most?👇
Heads up if etv feeds your dashboards.
Since Nov 1, ETV in our Google Labs endpoints takes AI Overviews into account, along with featured snippets, paid results, local packs and search intent.
Same field name. Different numbers.
3 things to know 👇
→ estimated_paid_traffic_cost changes too
→ Endpoints with historical metrics aren't included
→ Registered on or after Sep 1? You've been on the new calculation already
Tip: add "ETV calculation changed on Nov 1, 2026" to your reports.
Details: l.dataforseo.com/4ssje37
We let an AI spend our money. It asked first:
"Proceed and charge ~$0.29 to your DataForSEO account?"
We said yes. Our Portfolio SEO Audit skill for Claude ran on 4 sites and 12 keywords to answer the Monday question: what do I fix first?
What it gave us 👇
→ One color-coded dashboard per portfolio
→ 10 fixes to do first, ranked across all clients
→ A CSV per client, ready for tickets
Our run: $0.292. Cost scales with sites and keywords. Demo sites are public stores, no affiliation.
Get the skill: l.dataforseo.com/4A2lSzn
We put together a digest of 8 search developments from recent weeks.
3 shifts:
→ Web data: new ways for AI tools to search the web
→ Search experience: Google AI Mode adds a new model and topic tracking
→ Commerce: shopping inside AI tools
One has a deadline 👇
Our default API rate limit just went from 2,000 to 10,000 requests per minute.
5× more headroom for rank trackers, SERP collection at scale and parallel jobs.
Nothing to change: it applies automatically.
Custom limits stay as they are.
2 things to know before you scale up 👇
→ The 10K is shared across APIs, not per API
→ Labs, Backlinks, OnPage, Content Analysis, AI Optimization (not LLM Scraper) and Trends: 30 simultaneous requests each
Tip: one Standard task_post can carry up to 100 tasks and count as 1 request.
Details: l.dataforseo.com/4BnGRy0
Your SEO report can look fine and be wrong.
5 checks for silent failures:
→ Request: same search settings?
→ Task: did it really succeed?
→ Results: is the data complete?
→ Parser: can it read the response?
→ Pipeline: did the data survive?
Check 2 can cost you money 👇
1. Were branded queries included?
2. Which SERP features were on those pages?
3. Which sites were sampled, and how?
Rather see your own numbers than an average? SEOInsider is free and runs on DataForSEO APIs: l.dataforseo.com/4s49Brn
💬 Which benchmark do you still trust?
Everyone says Reddit is the way into AI answers. We checked 40 SEO brands.
→ Reddit was cited in 17.1% of their Google AI Overview answers
→ Reddit footprint vs AI visibility: 0.66 correlation Looks convincing.
Then we controlled for brand size 👇
One domain had 2.7× more backlinks and still ranked lower.
We compared 5 domain pairs. Backlink volume alone didn't explain who ranked higher.
So what did? 👇