The 2026 Employee Advocacy Benchmark Report is officially live! 📢 If you’re managing a program or planning a launch this year, this is THE resource you need to see where the industry is heading. Grab your copy here: dsmn8.org/45bmDZR #B2BMarketing #SocialMediaMarketing

Executives: 31.9 clicks per share. Employees: 3.1 clicks per share. That's one enterprise, eight months into its executive influencer program. How to support thought leadership across a whole leadership team, not just the CEO: dsmn8.org/3W2K9q0

Most employees don't skip your advocacy program because they don't care. They skip it because the invite didn't tell them what's in it for them. Free templates: invite emails, manager announcements, exec asks and follow-up nudges 👇 dsmn8.org/4hBsAEH

Which LinkedIn formats work best for senior leaders? Galleries: top engagement, only 13% of shares Links: 2x+ the clicks, fewer comments Video: ~1/5 of shares, lower engagement Documents: weakest on every metric Full dataset: dsmn8.org/4ylUZ8W

"Let's just get employees to like and reshare our company page posts." Good start. But company pages make up 5.37% of the average LinkedIn feed. And employees' own posts get 9.2x the engagement of unedited shares. What reshares-only leaves on the table: dsmn8.org/4hYSnYL

0 to 400+ employee advocates in five months. Global Payments' Brittney Gilbert on why it happened: someone owned the program full-time. Plus gamified invites, internal FOMO, and proving ROI with EMV 🎧 youtube.com/watch?v=SC1VX9pW…

LinkedIn now has a "Seems like AI slop" button. Flagged posts lose reach outside the poster's network. But when employee advocates all post the same caption, it can look like slop, even if marketing wrote the copy. How to audit your advocacy program 👇 dsmn8.org/4hqRwjy

New Report 🚨 LinkedIn posts by senior leaders reach nearly 2x the impressions of a typical employee post. Data from 160 executive influencers. Find out what’s working: dsmn8.org/46OfZcr

A year ago we said editing a caption triples engagement in employee advocacy programs. Turns out people listened: edit rates are up 47% since then. Here's what changed (and what still doesn't work). dsmn8.org/4b9j1KN

Every exec agrees LinkedIn is worth it. Posts go out. Then priorities shift and the account goes quiet. It's not a motivation problem, it's a capacity problem. Here's how Delegate Access solves it, without password sharing: dsmn8.org/45UMHIN

100+ CMOs polled live 💡 72.7% have no employee advocacy program yet. 71% of those with a program aren't measuring its impact. Fewer than 1 in 20 tie it back to pipeline or revenue. This is a huge opportunity to get more from organic social. dsmn8.org/4x8vTJ9

B2B buyers use AI to research a purchase, then 69% speak to a rep to check if it's true. That trust gap is exactly where employee content earns its keep. Full 2027 marketing budget breakdown here: dsmn8.org/4xScuxp

How do you get employees who've never posted on social to become confident advocates? Training + localized content + a bit of gamification. Erica Perazza breaks down how Biffa built their program 💪 youtube.com/watch?v=ynkj8JeA…

67% of employee advocacy program managers measure ROI using engagement metrics. Not conversions. Not pipeline. Just likes and shares. Here's what CFO-ready measurement actually looks like: dsmn8.org/3U34tXv

Employee advocacy affects recruitment on 3 levels: → Visibility (reach, EMV) → Engagement (CTR, careers-page traffic) → Outcomes (cost per hire, time to fill) Most teams only measure the first. Here's how to track all three: dsmn8.org/3TZpyCc

Just 20% of employees worldwide are engaged at work: the lowest level since 2020. Your annual survey won't catch a shift for months. Your employees' LinkedIn activity already has. How employee advocacy signals engagement: dsmn8.org/4cNOiUi

A small employee tweak to the LinkedIn posts you provide your team gets them 3x more engagement 😮 That's from 500,000+ LinkedIn posts we analyzed. How to build your employee-generated content program: dsmn8.org/4ifDNwA

How do you build employee advocacy in a regulated, high-stakes industry like cybersecurity? Ashleigh Perissi joins the podcast to talk brand safety guardrails, global rollout, and measuring impact. 🎧 youtube.com/watch?v=mwJY71oK…

3 executives sharing content: 15,000 potential reach. 500 employees sharing: 590,000. That's a 39x reach multiplier. How employee advocacy amplifies exec thought leadership: dsmn8.org/46dvTMV

Employee advocacy shouldn't be measured on its own. It should sit alongside your social KPIs. Here's how to align both: dsmn8.org/4qpxMiX

Internal comms and external comms usually run as separate teams, separate tools, separate calendars. Turns out the gap between them is smaller than you'd think. 35.6% of engagement on posts comes from inside the org. dsmn8.org/4zpS8wu