Words that work for smarter digital marketing and sales.
Planet Earth
Joined June 2008
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This week, we go in depth. We talk about ...
- how I will hit 3M hits a year for @copyblogger
- how @damn_ethan is working to do 1M hits A MONTH for @HamptonFounders
- why I think SEO is the best way to build an audience
copybloggerpod.com/is-this-c…
Not a "great writer" yet? copyblogger.com/how-to-stick…
How to Find Clients for Content Writing (with the ‘State, Story, Strategy’ Technique) copyblogger.com/how-to-find-…
A Framework to Start the Writing Business of Your Dreams: 15 Tips for Entrepreneurial Writers copyblogger.com/sustainable-…
7 Essential Steps That Build a Personal Brand Business copyblogger.com/build-a-pers…
What Is a Content Calendar? Get Serious About Publishing Your Ideas copyblogger.com/what-is-a-co…
Choosing a Niche for Your Online Business: 3 Creative Models copyblogger.com/online-busin…
System for building a personal brand:
- 15 minutes engaging in your niche
- 15 minutes creating content
- 15 more minutes of engagement
- Repeat 5-7 days a week
Engagement builds your network and early followers.
Content builds trust and followers later.
Simple and effective.
Three great copywriting books:
1. Scientific Advertising by Claude Hopkins
2. Ogilvy On Advertising by David Ogilvy
3. Cashvertising by Drew Eric Whitman
Which ones are your favorites?
Service Business 101: Impress and Score Your Next Client copyblogger.com/winning-serv…
Level 1 = Not writing at all
Level 2 = Writing when you feel like it
Level 3 = Writing no matter what
Level up as fast as you can
It doesn't matter how good you are at writing.
If you can't stay off your phone for 30 minutes, you won't succeed.
To master the writing game, master yourself.
High-engagement post idea:
Start with a question (e.g. Want to create content every day?).
Then mention the name of your system (e.g. Then try my 3-3-3 system:).
Then explain the system.
Question = Attention
System = Interest
Process = Value
Simple and effective.
How to become a writer for $0:
1. Write in Google Docs
2. Publish on social media
3. Send emails with Substack
4. Use Substack's landing page
5. Get clients through cold outreach
6. Sell info products on Gumroad
You can start without spending a dime.
No excuses.
Like this post?
Then you'll love our free weekly podcast that deconstructs the success of writing-based brands.
Click below to check it out:
copybloggerpod.com/
Use contractions when you write.
"Don't" rolls off the tongue.
"Do not" is choppier.
90% of the time, smoother is better.
Writing Tip:
Start stories in the middle or at the end.
"I become a writer in 2012." is a weak intro.
"My blog generated $1.3 million in 2022" is much stronger.
Start at the middle/end, then continue with the beginning.
You'll hook more people that way.
Like this post?
Then you'll love our free weekly podcast that deconstructs the success of writing-based brands.
Click below to check it out:
copybloggerpod.com/