Committee of Advertising Practice. Responsible for writing and maintaining the UK Ad Codes and providing authoritative advice on the rules and @ASA_UK rulings.

London
Joined June 2012
Ever received a parking ticket and then realised it was actually an ad? It's happened! Read our article about these scenarios and why they ended up breaching the advertising Code tinyurl.com/49nby79c
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International Men's Day is coming up! If you're a marketer and planning to celebrate, make sure your advertising is responsible - tinyurl.com/2zh2cefp
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Ads for Accident Management Companies (AMCs) need to be clear what their service is for, and ensure that they don't imply endorsement when there is none. There's still more! Don't take a chance - read our advice tinyurl.com/bdz28afy
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Sunny with a chance of misleadingness...Plug-in solar is the new kid on the block. But do you have all the evidence you need for your ads? tinyurl.com/2zx4fakp
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Make sure you consider the impact of your ads on vulnerable consumers. Take a look at some ads which fell foul of the Code Rules for failing to do that. asa.org.uk/news/protecting-v…
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Can your health app advertising keep it's finger on the pulse? Three recent ASA rulings highlight when software may cross from a simple logging tool into medical device territory. Read our latest Insight article: asa.org.uk/news/a-pulse-chec…
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Black Friday is coming. Is your advertising ready? From headline discounts to small print, avoid common pitfalls with our latest top tips. asa.org.uk/news/bag-a-bargai…
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New or expectant parents can be vulnerable: don't amplify their anxieties and make sure claims about body image, health, efficacy and safety are permitted under the advertising rules tinyurl.com/yu57knw9
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Positive representations of the age group appear to be improving since the ASA 2025 survey on The Depiction of Older People in Ads. But key terms and limitations need to be writ large tinyurl.com/y8ntkn6n
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Don’t let your Halloween or Bonfire Night ads come back to haunt you. From frightening film trailers and less healthy treats to fireworks safety, we’ve summoned up our top tips for keeping seasonal campaigns compliant tinyurl.com/28dk49n3.
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In fashion, one day you're in, and the next, you're out. But compliant advertising is always in vogue, especially with green and environmental claims! Make it work! tinyurl.com/4wy7ncdj
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Many advertisers like their campaigns to be diverse. But when does that representation stray into stereotypes? Remember, your intention doesn't always matter! Read more in our advice on avoiding harmful racial stereotypes - tinyurl.com/ms74t67c
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Stoptober is on the horizon... Did you know that smoking cessation claims in ads are often medicinal? Read more in our article all about stopping smoking! tinyurl.com/448p9ukb #advertising #smoking #tobacco
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Promoting your expertly crafted game properly is crucial to avoiding a “you died” game over screen. If you want to prevent getting hit with a blue shell right before the finish line, would you kindly read our video game marketing tips? asa.org.uk/news/would-you-ki…
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In November 2025, the ASA published new rules which restrict certain types of food and drink advertising, coming into force 6 January 2026. This article explains more about what the less healthy product (LHF) rules say and the likely impact on ads. asa.org.uk/news/less-healthy…
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How should advertisers present tools that only simulate understanding, when ads must not exaggerate a product’s capabilities? This article explores the tension between AI’s perceived intelligence and its actual abilities, to predict what might come next. asa.org.uk/news/regulating-t…
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Don’t end up in detention, ensure your back-to-school campaigns measure up with our advice here tinyurl.com/58us9ry6
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Make your jewellery ads sparkle with compliance! We look at three recent ASA rulings to help your ads gleam tinyurl.com/2ndv959c
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Find out why claims like “doctor approved” or featuring a medical expert alongside health claims could land your ad in hot water with the ASA tinyurl.com/586kexy8
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BANG BANG! Get to grips with weapons advertising with our latest Insight article - tinyurl.com/4467csmx
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