@ctvma

Global platform ecosystem convener for systems intelligence, policy, research, industry forums and monitoring of the CTV Home Screen Observatory (HSO) 📺

 All regions
ctvma.org
Joined September 2011
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  • Followers2.6K
79Media
Based on UK connected TV market data, 5.6 million CTVs sold annually — is enough retail flow to support 2027 HSO retail inspections in the UK 🇬🇧
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We’re excited to share with industry members the next round of open positions for 2027 Industry Advisors & Country Heads bit.ly/4j5bPUY ✈
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This year’s Upfront sales cycle layers CTV content, platforms, audience data, identity, measurement, advertising and outcomes on the platform
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This week, we’re marking 15 years of CTVMA and the next stage of our Home Screen Observatory on global TV platform economy bit.ly/4h2RaOv
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Countdown to Ad Forum 26. This September, join us in conversation CTV, AI, identity, programmatic, platforms, commerce plus more ctvma.org
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This week, we’re marking 15 years of CTVMA — and looking ahead to the next chapter of television. 📺
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Ad Forum 26 is where CTV connects. If you’re attending this September, join the CTVMA global community and stay connected ctvma.org #AF26
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Countdown to Ad Forum 26. This September, join us in conversation CTV, AI, identity, programmatic, platforms, commerce plus more ctvma.org
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Ad Forum 26 is where CTV connects. If you’re attending this September, join the CTVMA global community and stay connected ctvma.org #AF26
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HSO Home Screen Report 2026, viewers spend 10-16 minutes on average, exploring, evaluating and deciding before content selection choice 📺
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HSO State of the Home Screen Report 2026 explores discovery, visibility, AI, governance and the emerging "Window" across CTV shorturl.at/WJ6Es
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The Netflix Effect is a significant evolution in the new streaming era, with platforms as distributors, economic, cultural and production infrastructure at global scale
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New insight: interaction is emerging alongside viewing behaviour. Identity is increasingly formed via direct user action on the screen shorturl.at/p2S8H
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Evolving infrastructure dynamics in connected TV are increasingly visible at the OS and home screen layer. Our latest observatory examines the shift
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The OS and home screen layer is moving into focus as a global coordination point across connected TV. Inside our latest March 26 observatory issue linkedin.com/pulse/home-scre…

Home Screen Infrastructure: Observatory Lens

The Connected TV Marketing Association Observatory is examining the evolving role of operating systems and home screen environments as structural coordination layers within the connected TV ecosyst...

linkedin.com
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Global streaming subscribers rose more than 56M adding 9.4M subscribers in the QTR. By 2026, an estimated 5.68B people will own a CTV #CTV 💳
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Upfront Season kicked off September with Amazon's showcase of CTV pause ads, shoppable formats and PV's First Impression Takeovers! #CTV
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This year's Stream On Awards 2025 celebrates the best in CTV Advertising, AdTech and streaming originals find out more ctvma.org.au/awards 🏆
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Tonight's StreamOn Awards winners will be announced Friday's livestream. A total of 13 CTV nominations were received. Good luck! #SOAW25 📺
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Tonight's StreamOn Awards winners will be announced Friday's livestream. A total of 13 CTV nominations were received. Good luck! #SOAW25 📺
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