Just a bunch of human people doing human work for human brands.
Boston, MA
Joined April 2009
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Brand comebacks aren’t easy. CTP's #PR Account Supervisor Brynn Sandy unpacks 5 brands that have mastered the art of staying relevant.
The art of the comeback: What Victoria’s Secret and Nike can learn from these 5 success stories (Brynn Sandy, @ctpboston) hubs.ly/Q02B_HNQ0 #PR #BrandComeback #rebranding #PRtips
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We'll see you at the #BellRinger Awards!
@ctpboston – It’s time to celebrate being #BellRinger Award finalists! 🎊Make sure you get tickets to the awards on June 6. Buy tickets here: 2024bellringerawards.rsvpify…
In our industry, it's not just about doing the work and delivering results. It's about being a trusted partner. So what are the keys to cultivating strong agency-client relationships? Dive into the essentials with us: ctpboston.com/latest/blog/ma…
#agency #agencylife #partnership
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A crisis can hit organizations of any size, spreading like wildfire. How can you prepare for the unexpected? Here are 7 steps to get ahead of a crisis before it strikes:
ctpboston.com/latest/blog/ma…
#PR #crisiscomms
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This year's March Madness wasn't just hoops – it was a reputation rollercoaster. From Photoshop faux pas to even more algorithm updates, one thing is clear...: authenticity is key. As we close Q1 of 2024, here's your March #MarketingMinute
ctpboston.com/latest/blog/ma…
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It’s no secret that the media landscape is undergoing major shifts. #PR professionals need to leverage alternative channels — beyond the newspapers and networks — to promote and maintain the best possible image of brands. ctpboston.com/latest/blog/ne…
"Caitlin-omics" is taking the country by storm, and redefining how we market female athletes. @NCAA #NCAAWBB #CaitlinClark #NIL @IowaWBB
Game changer: How college basketball phenom Caitlin Clark is redefining how we market women athletes (Todd Graff, @ctpboston) hubs.ly/Q02m89y00 #PR #SportsPR #SportsMarketing
This month, @dunkindonuts' #DunKings and Miss Peaches stole the show. #AI is putting the squeeze on video content creation. And boosted #social content is about to get more expensive. Read more in February's #Marketing Minute: ctpboston.com/latest/blog/ma…
We've got news, y'all! CTP Carolina is here, with deep local ties and expertise in the region's hottest industries, from #tech to #tourism, and everything in between. Check us out: ctpboston.com/latest/blog/ct…
Bud Bowl, but make it 2024. 🍻 That's what CTP's ECD Grant Pace has been thinking about on the 35th anniversary of the iconic #BudBowl campaign. #SuperBowl @budlight @budweiserusa @AnheuserBusch @NFL
All bets are on when @HeyRosenberg hits Las Vegas! Representing @ChalkandDogComm, CTP's sports wagering division, our Sr. Director of Partnerships & Growth (and expert betting analyst) shared his NFL futures live last week on @VSiNLive 🏈
Our friends @VEIR_Grid are moving closer to changing power transmission for good. #cleanenergy
VEIR announced that we have completed/energized a 100-foot overhead superconductor power line with a novel cooling approach to help meet global transmission needs, coinciding with securing $24.9 million in series A-2 funding from investors. Click for more: tinyurl.com/5n83cdf7
Great story in @TheAthletic about a special member of our CTP family. In breaking barriers, @jmpaquette is the model of passion, perseverance and hard work.
theathletic.com/4575145/2023…
Loved working with these students to produce this entertaining, vitally important PSA. #DriveSafe
Our #LookBothWays PSA contest generated many fantastic ideas from Massachusetts high schools. None more than our winners from Northbridge High School. Their Zombie theme was scary good! Thanks to all who participated- you’re making a difference.
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Undefeated Flightline’s breathtaking win in the @BreedersCup Classic got most of the attention this past weekend, but the best story was about another horse, Cody’s Wish, and a special connection with a boy. #BreedersCup2022
The emotional story of how a racehorse changed a boys life.
Watch Cody's Wish race tomorrow on @USA_Network at 1:10 PM ET.
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And this is what happened next. Watch replay. breederscup.com/races/2022-b…
We’re honored to help @TRFoundation tell the story of a hero’s inspiring legacy of helping other spinal cord injury survivors. apnews.com/article/sports-he…
A room with a view? How about a bunch of rooms with a view? @shestheMANley takes readers on a tour of our new digs. ctpboston.com/latest/blog/mo…
Our ACD Kevin MacKenzie has created ad copy, TV spots and music. But a bee sting led to a whole different kind of writing.
ctpboston.com/latest/blog/st…
Thanks to the inspiration of people like Christine Danielson, a member of CTP's extended family, we were proud to support the @WEEI @NESN @TheJimmyFund Telethon as it raised $3.5M for @DanaFarber's fight against cancer. It’s never too late to donate. danafarber.jimmyfund.org/sit…
