Brand24 helps to find your brand mentions and turn them into insights. Award-winning AI #sociallistening tool. 3800+ clients from over 150 countries.
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Social listening is now a $10.37 billion industry, and 76% of marketers worldwide are already using it 🚀
We’ve gathered over 50 key stats to help you understand everything from its market size and adoption to ROI and AI trends.
brand24.com/blog/social-list… here is the full story!
#Serena Williams’ comeback story to #Wimbledon generated 74.5M reach in just one month.
The June 21 singles wildcard announcement was the defining moment, driving a 17.3M single-day spike.
But the conversation isn’t just celebratory.
The @FIFAWorldCup kicked off exactly one week ago, so let's take a look at the stats 👀
Most viral moments:
⚽️ Quiñones' opening goal (33,862 mentions)
⚽️ Vozinha's 7 saves vs Spain (30,392 mentions)
⚽️ Haaland's first World Cup goal (12,280 mentions)
Marta and Karol from our team just arrived at the @LDNTechWeek as part of the Polish delegation programme supported by the @biztradegovuk 💫
Since there are a lot of AI implementation topics on the agenda in the context of European companies, we can't really hide our excitement for all the new insights.
Thank you so much for inviting us to this awesome event @Maleeeenna & British Embassy Warsaw!
Last Friday, over 20 people stayed in the office until 3 AM...and no, it wasn't a deadline panic. It was our internal AI Hackathon 🤖
Everyone split into teams and spent the evening building actual tools, like a reach analysis tool, a brand audit system, or a short video generator.
Some teams started fresh, others picked up work they had already started.
But everyone shipped: 9 projects and 9 working MVPs (you gotta admit, that's impressive)! 👏
Huge kudos to everyone who joined. This was 100% voluntary, and 20+ people chose to spend their Friday evening at the office building something new.
That says a lot about the people we get to work with every day and we're genuinely proud of this team 🥹
AI visibility is the buzziest new marketing category.
It's also the one where people openly call the tools "lottery tickets"🎟
We tracked 46,350 online mentions about AI visibility to find out what marketers are actually struggling with 👀
Spoiler: 80% of the conversation is just two questions on repeat: how do you measure it, and how do you improve it.
Read more here: brand24.com/blog/ai-visibili…
According to @semrush research, only 44.3% of pages ranking in @Google's top 10 appear in any AI-generated answer, and for @ChatGPTapp specifically, that overlap drops to just 2.1% 📉
We identified the biggest AI visibility pain points marketers are facing, by tracking 46,350 online mentions across social and non-social media platforms in the last weeks.
Read the full analysis on our blog 👉 brand24.com/blog/ai-visibili…
Pierogi have better PR than NATO 🥟
And that's not a joke: it's what 893,541 mentions of Poland actually tell us.
When we analyzed how the world talks about Poland across English, French and German, one pattern kept appearing: the more you can touch it, taste it or watch it, the warmer the conversation gets.
🔴 Polish cuisine: 87% positive sentiment. Sport: 85%. Tech: 83%. Travel: 81%.
🔴 Geopolitics? 55%. The only category where Poland barely speaks (it just gets described).
Read the full report for free, no registration needed: markapolska.pl/raport-pt-pol…
@ThinkTankTC | @dfusion_comm | @sadek
The @FIFAWorldCup 2026 hasn't even started, and it's already one of the biggest cultural moments of the year ⚽
Here's a little sneak peek of our social listening stats:
📈 208M reach of Shakira & Burna Boy's official anthem "Dai Dai" dropping
📈 265M reach of BTS, Madonna & Shakira announcement as Halftime Show headliners with 80% of negative sentiment
📈 Almost 2B reach and 118K mentions only within the last 30 days
📈 Anticipation (48%) and joy (31%) are dominating emotions around the World Cup
We're already looking forward to the buzz once the biggest football event finally kicks off!
We're live at @infosharepl in Gdańsk, waiting for you at the Marketing Village with some AWESOME coffee ☕
Swing by our Brand24 stand, and ask Monika and Mikołaj anything about social listening & AI visibility 💬
Brand24 retweeted
Dostaliśmy props od OpenAI za zużycie 10 miliardów tokenów 🚀
Drugie tyle pewnie wyrobiliśmy już w Anthropic / Claude Code.
Plan jest taki, aby w nieodległej przyszłości te statuetki robiły w firmie za podkładki na monitory i przyciski do papieru.
Ekipa Brand24 korzysta coraz mocniej, wiele osób tworzy nowe automatyzacje, mini produkty wewnętrzne i zewnętrzne. Nie sztuka oczywiście trwonić tokeny na lewo i prawo, ale u nas wartość dla firmy jest ogromna co widać w bardzo dobrym 30%+ wzroście rok do roku i tempie rozwoju nowości produktowych.
Does the world like Poland more than Poland likes itself? 🇵🇱
Together with Marka Polska, Insights24 and @dfusion_comm, we analyzed 893,541 mentions of Poland across English, French and German, during three months.
The findings? Kind of a gut punch:
🔴 Polish cuisine scores 87% positive sentiment globally. Sport: 85%. Tech: 83%. People love the Poland they can taste, watch and visit.
🔴 Geopolitics scores 55%. That's the Poland people imagine: abstract, political, filtered through news. And that's the one dominating the volume.
🔴 And the biggest finding of all: the world sees Poland more positively than we see ourselves. Positive sentiment abroad is over 50% higher than at home. We're our own harshest critics.
Read the full report for free: markapolska.pl/raport-pt-pol…
Brand24 retweeted
WOW! Świat widzi Polskę zdecydowanie lepiej niż my sami 🇵🇱🌍
Przebadaliśmy 893 tys. wzmianek o Polsce w 3 różnych językach - odsetek pozytywnych ocen Polski w zagranicznych wzmiankach jest o ponad połowę wyższych niż w lokalnej dyskusji!
W ciągu 3 miesięcy, dyskusje o Polsce wygenerowały 7,9 mld impresji zasięgu i 161 mln interakcji. Średni pozytywny sentyment wobec Polski wyniósł 62%.
Najbardziej pozytywne obszary to kuchnia (87%), sport (85%), technologia (83%) i turystyka (81%). Co ciekawe, akcja Łatwogang i Cancer Fighters, która zebrała ponad 250 mln PLN w 9 dni, wygenerowała 1,79 mld impresji zasięgu, 47 tys. wzmianek i 63 mln interakcji.
Także ekipa Łatwogang i Cancer Fighters i wszyscy zaangażowani w akcje mogą być dodatkowo dumni, że bardzo istotnie wpłynęli na wizerunek Polski za granicą!
Turystyka wygenerowała 589 mln zasięgu i prawie 8 mln interakcji, a Polska przestała być postrzegana jako „hidden gem”, coraz częściej trafiając do kategorii „must visit”.
Pełny raport do pobrania za darmoszkę w komentarzu (nie trzeba zostawiać maila, czy coś).
When someone asks AI "what's the best running shoe brand?", who actually wins? 👟
We ran it through Brand24's AI Visibility tab for @adidas, and the ranking might surprise you 👇
Now ask yourself: if someone asked AI about your industry, would your brand even show up?
That's exactly what the AI Visibility tab is for. Track how ChatGPT, Gemini, Perplexity and more talk about your brand, where you rank, and how you stack up against competitors.
The AI Visibility tab is available on all paid Brand24 plans as a paid add-on 👀