At its 40th anniversary, @StuartWeitzman is rethinking how its history of innovation can resonate with a new generation of luxury shoppers. Global brand president Jonathan Lelonek discusses refreshing the brand’s product codes and reconnecting with what today’s consumer wants. Read more #Ad businessoffashion.com/articl…

At a community dinner hosted by BoF and creator commerce platform @ShopLTK, brand leaders from Jimmy Choo, Gap Inc., Tove, Coach, Coty, Space NK, Pandora and more convened in London to discuss how to understand, prove and scale creator growth. #Ad businessoffashion.com/articl…

As fashion’s value spectrum blurs, mass-market brands are looking beyond price to build desirability. A new report from Launchmetrics, ‘The Desirability Gap: How Mass Market Brands are Repositioning to Compete,’ reveals how premiumisation — from designer partnerships to cultural moments — is reshaping the competition for relevance. #Ad businessoffashion.com/articl…

As Milano Beauty Week closes its biggest edition yet, Cosmetica Italia and its partners are betting that the country’s entire beauty ecosystem can become a brand in its own right. #Ad businessoffashion.com/articl…

Athens is investing heavily in luxury retail, hospitality and cultural infrastructure, fuelled by rising international tourism and strengthening its position as a year-round destination. The upcoming Riviera Galleria is among the flagship developments driving this transformation. BoF sat down with Melina Paizi, managing director of LAMDA Malls (@Lamda_Dev), to discuss why Greece and Riviera Galleria should be top of mind for luxury brands. #Ad Read more: businessoffashion.com/articl…

Opening in Q4 2026 on Saadiyat Island — at the heart of Abu Dhabi’s cultural district — Saadiyat Grove brings together luxury retail, hospitality, residential living and culture in one of the emirate’s most ambitious new developments. BoF speaks to Jonathan Emery, chief executive officer of @aldar Development, about the strategic vision behind the project. #Ad businessoffashion.com/articl…

At a leadership breakfast during Paris Fashion Week, executives from Dior, Balenciaga, Jacquemus, Kering, Sessun and more joined BoF and @klaviyo to discuss the urgency to drive loyalty in a fragmented market. #Ad businessoffashion.com/articl…

Last month, The Business of Beauty and Front Row gathered beauty executives and investors in New York to discuss how content, the evolving channel mix, brand consistency and AI search are reshaping the path to purchase. #Ad businessoffashion.com/articl…

At Milan Fashion Week, @OffWht staged an activation for 10x10, its project inviting musicians Kid Cudi and A$AP Nast; designers Ava Nirui, Raul Lopez, Guillermo Andrade and Yuta Hosokawa; and multidisciplinary creatives Stéphane Ashpool, Bafic, Renell Medrano and Veneda Carter to reinterpret the brand’s signatures. As part of the programme, BoF hosted conversations on remix culture and what makes an icon endure. #Ad businessoffashion.com/articl…

TikTok (@tiktok_us)'s Karen Kang, Kate Spade New York’s Danielle Macaluso and BoF’s Dan Hastings, joined BoF’s Yasmine Dahlberg to unpack how fashion brands can use cultural capital and creator partnerships to build fan communities on TikTok. #Ad businessoffashion.com/articl…

Models Alton Mason and Adot Gak, designers Robert Wun, Edeline Lee, Saul Nash, Sinéad O’Dwyer and Patrick McDowell joined BoF and @aldar to celebrate London Fashion Week and the city’s creative community. #Ad businessoffashion.com/articl…

Following the third edition of Hong Kong Fashion Fest, BoF speaks to Drew Lai, the government-appointed commissioner for cultural and creative industries, about her strategy to make Hong Kong an ambitious global fashion hub. #Ad Read more: businessoffashion.com/articl…

During New York Fashion Week, RaiseFashion’s Felita Harris, Afterpay’s Rachel Helfman and designer Hiywet ‘Mimi’ Girma joined BoF’s Yasmine Dahlberg at The Standard, East Village to discuss how independent designers can turn attention into a lasting business. #Ad Read more: businessoffashion.com/articl…

At Hong Kong-based trade show Centrestage, fashion designer and visual artist Kit Wan joined BoF on stage to discuss his path to success, what sets his business apart and the digital-first future of fashion. #Ad Read more: businessoffashion.com/articl…

At a time when luxury brands are searching for new sources of meaning and desirability, @OffWht invites 10 creatives to unpack what turns an idea into a timeless reference. #Ad businessoffashion.com/articl…

ESW’s annual ‘Signals’ report spotlights the forces reshaping international e-commerce, revealing that as shopping journeys fragment, trust remains the critical factor determining conversion. #Ad businessoffashion.com/articl…

In its latest report titled “Loyalty in the Agentic Era,” ZEOS — the Zalando-owned logistics provider — examines why brands need operational excellence to earn recommendations from AI agents. #Ad Read more: businessoffashion.com/articl…

For brands and retailers, the real risk isn’t falling behind on what’s new in e-commerce. It’s confusing activity with progress. Money and attention are pouring into AI and constant reinvention, while the basics that turn a browser into a buyer remain unresolved. To identify where brands and retailers should focus their time and investment, BoF Insights created a new flagship report, “Inside Fashion & Sports E-Commerce,” in collaboration with @AmazonFashion & Sports. Read the full report #Ad businessoffashion.com/report…

Hyosung, the world’s largest spandex manufacturer by market share, based in South Korea, has created a drop-in bio-alternative ready for large-scale production. BoF sits down with CEO Chang Hwang Lee to learn more. #Ad businessoffashion.com/articl…