@AppLovin

Profitable advertising made simple

Palo Alto
Joined July 2011
Ten years ago, Sam Turgeon was a college dropout living in his mom’s basement. He was tired all the time and had a hunch breakfast was to blame, so he and his co-founder started mixing powders. Everyone, his mom included, wanted to know what he was doing with his life. He went all in anyway. Those basement powders became HOLOS, and today it’s an eight-figure business selling across North America. Helping businesses grow is the core of what we do, and stories like this never get old.
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Planning to run AppLovin for your e-comm or DTC brand this holiday season? Here are five things worth doing before BFCM hits, from where your offer shows up to when to push your budget. ⬇️
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1/6 We analyzed how top-performing brands approach creative at BFCM. Four decisions stood out. Here's the data 🧵
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5/6 HTML Interactive endcards lifted new-customer D7 ROAS by 58% during BFCM. Static-image endcards lifted it by 14%.
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A look back at @beanstalkHQ in NYC. 🎬 As Official Advertising Partner, we joined founders and industry leaders from across the disruptor brand community for great conversations, new connections, and a little ROAS Stacker competition. Thanks to everyone who joined us!
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If you’re one of the top brands on @TrybeUGC and haven’t tried AppLovin yet, now’s the time! For a limited time, claim your free ad credits through your Trybe dashboard and put our platform to the test. It’s never been easier to get started: get 30 to 60 second videos created on Trybe and upload your ads with one click!
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42% of shoppers start browsing and buying before November. Search interest climbs in early October, which gives you a 6-week ramp window before Black Friday. Your BFCM strategy should start now. Want to know our best practices? Check out the thread 🧵
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Here's how to get ahead of it. Your early-Oct checklist: ✅ Lock your BFCM offers ✅ Start holiday creative now ✅ Be at scale before November ✅ Run an early offer for pre-BFCM shoppers ✅ Put your offer above the fold on your landing page
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Get the full BFCM playbook: applovin.com/en/q4-playbook
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Amplify's latest stop brought some of the people building and growing the games over a billion people play every day to Split, Croatia. For a few days on the Adriatic, ideas got swapped, tips got shared, and more than a few conversations kept going long after the sessions ended. That's what Amplify is for. Get the right people in a place worth showing up for, and the best stuff happens on its own. Missed it? Watch this, and hopefully we'll see you at the next one.
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What does it look like to use AppLovin to win BFCM? On Thursday, Ari Murray [@arihappywick] is walking through exactly how she's doing it. She's using AppLovin to reach new customers this BFCM with creative she already has. We'll get into what she's running, what's working, and why she thinks AppLovin could be one of the easiest channels to scale this Q4. If you want AppLovin live before Black Friday, now's the time to start. Everyone who attends also gets AppLovin ad credits to get going. Register now. membership.gotomillions.co/e…
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1/7 We analyzed top-performing brands on AppLovin. They start early, win new customers, and keep them buying well past BFCM. Here's the data 🧵
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6/7 12.5% of BFCM customers buy again within 6 months
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